When most people think of Public Relations, what they’re really thinking of is Media Relations: the ability to generate solid, valuable media coverage for clients. With almost three decades representing some of the world’s most well-known brands, Magrino’s strong media relationships across multiple channels build awareness and generate buzz. It’s why our clients are consistently found with stories in top magazines and newspapers, and with TV appearances.
A successful launch is time-sensitive and can be critical to the long-term success of a product.
Prelaunch, the PR team at Magrino works to identify need of the product in the marketplace. This then influences the brand positioning and allows the team to create compelling talking points, which in turn allows us to garner highly sought-after and valuable media coverage.
Our process allows us to create stories the media wants to run, which is why we have been the PR firm of choice for countless product launches.
The level of skill and intensity required for a successful PR push for an event is inversely proportional to the length of the event itself. The briefer the event, the more critical the days, weeks, and months leading up to it are to drive awareness.
Pre-event, event, and post-event coverage are all critical to success.
While the Magrino event coverage team gets that done, our event management team handles everything from red-carpet management, to guest list, to check-in.
Short-term projects require an even more sharply honed PR plan as there is only one chance to get it right. Galas, grand openings, or even product launches; these short-lived moments require a highly skilled public relations approach because there is no time to adjust after the fact.
Magrino excels at building media awareness before the big day, ensuring coverage leading up to and during the event, with post-event coverage that often exceeds clients’ expectations.
Press Material Development
Magrino can develop thoughtful and key messaging, which includes press releases, fact sheets, bios, and talking points.
Magrino helps position our clients as leading experts and specialists in their field. Packaging our clients’ brilliant ideas, knowledge, and products in a way that interests the media is the difference between simply having great ideas and products, and letting the world know about them.
Utilizing speaking engagements, events, social media, white-papers, and PR, Magrino helps establish your brand as an authoritative voice.
Influencer & Event Marketing
Decades of relationships with tastemakers all over the world opens up endless event opportunities for clients where influencers and top talent mix and mingle with guests, interact with consumers at sponsored events, or get involved with organizations across all lifestyle segments. From conception to execution, Magrino creates spectacular events that results in more press coverage for our clients.
As part of Magrino’s 360° Lifestyle Approach to brands, we seek and build newsworthy alliances with like-minded brands both within and outside our agency portfolio. The result? These cross-category alliances capture new markets, reinforce brand relevance, and allow us to take advantage of new verticals to secure media opportunities.
Our media audit identifies gaps in your current positioning in earned media and provides competitor analysis. What have you been missing? What are competitors doing that leaves openings for you to step in and take advantage? This deep dive builds a foundation and informs the Public Relations and Media strategy going forward.
Executives and corporate representatives may not be born mediagenic, but a successful TV appearance can be a crucial component in a company’s public relations strategy.
Magrino’s media training is highly effective in prepping executives for public appearances and developing the skills to cover relevant topics that get your message across succinctly and with impact.
Magrino offers a full suite of photography, videography, editing, original music scores, and stop-motion productions along with creative ideation and brainstorming. Clients now have a one-stop shop for traditional, digital and creative media, all under the Magrino umbrella.
Focused corporate communications for a large or multi-brand company can be complicated. Our expert public relations team handles everything from:
- Overall Corporate Strategy
- Corporate Branding
- Thought Leadership
- Business Profiles
- Media Training