What We Do

At Magrino, we leverage our vertical industry experience and pr expertise to develop strategies and ideas that differentiate brands from their competition.

90 Days to Launch/Relaunch

90 Days to Launch/Relaunch

In a world where things are changing rapidly, this service is designed for companies who need to quickly get the word out about their new service or product while maximizing impact over a short period of time. While the service is integrated to include both PR and social media services, clients can also opt for standalone PR or social media packages. The agency’s efficient pricing model and variety of optional add-ins make this the perfect offering for start-ups as well as companies that have a short-term need for enhanced PR, including those that have an in-house PR/social team in place but need additional PR support temporarily.

Pick Our Brain

Pick Our Brain

Magrino invites companies to meet with the agency’s top creative thinkers and strategic minds to brainstorm a business challenge related to PR or social media positioning. Designed as a two- to three-week engagement, the Pick Our Brain offering includes interactive brainstorming on both PR and social media opportunities and issues and a follow-up 30/60/90 plan with recommendations. Clients can implement the recommendations with their own internal teams, or elect to have Magrino handle the execution of the recommendations.

All Hands on Deck

All Hands on Deck

offers short-term crisis PR and social media consultation on navigating challenges, applying best practices for communicating internally & externally, and exploring mitigation tactics for companies that may not have this capability in-house or could benefit from an objective, 3rd-party viewpoint. Knowing that every crisis is different, this service is designed to respond to clients’ particular needs and can be structured with hourly, weekly or monthly service terms.

Virtually Anything

Virtually Anything

is Magrino’s service designed to maximize events, product launches, media appointments and many other initiatives which have transitioned to Zoom and other platforms in today’s world. Magrino can create, produce and host virtual video platform experiences and events for clients – targeting media/influencers, tastemakers, and more in real time and safely, while also offering PR and social media services to augment these experiences.

Magrino Social Media Audit

Magrino Social Media Audit

Typically included in longer-term social media engagements, Magrino now offers clients a standalone social media audit. Magrino’s social media team will do a deep dive into existing platforms and provide a comprehensive report on performance of existing activities versus client’s top two competitors.

Media Relations

Media Relations

When most people think of Public Relations, what they’re really thinking of is Media Relations: the ability to generate solid, valuable media coverage for clients. With almost three decades representing some of the world’s most well-known brands, Magrino’s strong media relationships across multiple channels build awareness and generate buzz. It’s why our clients are consistently found with stories in top magazines and newspapers, and with TV appearances.

Product/Brand Launches

Product/Brand Launches

A successful launch is time-sensitive and can be critical to the long-term success of a product.

Prelaunch, the PR team at Magrino works to identify need of the product in the marketplace. This then influences the brand positioning and allows the team to create compelling talking points, which in turn allows us to garner highly sought-after and valuable media coverage.

Our process allows us to create stories the media wants to run, which is why we have been the PR firm of choice for countless product launches.

Event Press/Management

Event Press/Management

The level of skill and intensity required for a successful PR push for an event is inversely proportional to the length of the event itself. The briefer the event, the more critical the days, weeks, and months leading up to it are to drive awareness.

Pre-event, event, and post-event coverage are all critical to success.

While the Magrino event coverage team gets that done, our event management team handles everything from red-carpet management, to guest list, to check-in.

Short-Term Projects

Short-Term Projects

Short-term projects require an even more sharply honed PR plan as there is only one chance to get it right. Galas, grand openings, or even product launches; these short-lived moments require a highly skilled public relations approach because there is no time to adjust after the fact.

Magrino excels at building media awareness before the big day, ensuring coverage leading up to and during the event, with post-event coverage that often exceeds clients’ expectations.

Press Material Development

Press Material Development

Magrino can develop thoughtful and key messaging, which includes press releases, fact sheets, bios, and talking points.

Thought Leadership

Thought Leadership

Magrino helps position our clients as leading experts and specialists in their field. Packaging our clients’ brilliant ideas, knowledge, and products in a way that interests the media is the difference between simply having great ideas and products, and letting the world know about them.

Utilizing speaking engagements, events, social media, white-papers, and PR, Magrino helps establish your brand as an authoritative voice.

Influencer & Event Marketing

Influencer & Event Marketing

Decades of relationships with tastemakers all over the world opens up endless event opportunities for clients where influencers and top talent mix and mingle with guests, interact with consumers at sponsored events, or get involved with organizations across all lifestyle segments. From conception to execution, Magrino creates spectacular events that results in more press coverage for our clients.

Strategic Alliances

Strategic Alliances

As part of Magrino’s 360° Lifestyle Approach to brands, we seek and build newsworthy alliances with like-minded brands both within and outside our agency portfolio. The result? These cross-category alliances capture new markets, reinforce brand relevance, and allow us to take advantage of new verticals to secure media opportunities.

Media Audit

Media Audit

Our media audit identifies gaps in your current positioning in earned media and provides competitor analysis. What have you been missing? What are competitors doing that leaves openings for you to step in and take advantage? This deep dive builds a foundation and informs the Public Relations and Media strategy going forward.

Media Training

Media Training

Executives and corporate representatives may not be born mediagenic, but a successful TV appearance can be a crucial component in a company’s public relations strategy.

Magrino’s media training is highly effective in prepping executives for public appearances and developing the skills to cover relevant topics that get your message across succinctly and with impact.

Creative Services

Creative Services

Magrino offers a full suite of photography, videography, editing, original music scores, and stop-motion productions along with creative ideation and brainstorming. Clients now have a one-stop shop for traditional, digital and creative media, all under the Magrino umbrella.

Corporate Communications

Corporate Communications

Focused corporate communications for a large or multi-brand company can be complicated. Our expert public relations team handles everything from:

  • Overall Corporate Strategy
  • Corporate Branding
  • Thought Leadership
  • Business Profiles
  • Media Training