The beauty, health & wellness category runs the gamut from wellness resorts & spas to beauty products, and Magrino has decades of experience executing effective PR campaigns for these very distinct and niche businesses. Magrino has helped position luxury health resorts and wellness brands such as The Ranch, SHA Wellness Clinic, and Tone It Up as well as spas like Canyon Ranch and Golden Door, as category leaders by garnering media focused on their target market.
Magrino excels at helping companies define their unique voice and developing the person-behind-the-brand persona that breaks through, as is evidenced by our work with Frederick Fekkai & Laura Mercier. Magrino’s strategy to define them as trusted experts in their fields helped elevate the brands and create an aspirational lifestyle that resonated with their target markets. The communications strategy ensured that all brand messaging had one-voice, and that all media helped to build the brand personas.