Watskin

Behind every new venture, there is a story, and WATSKIN’s began in 2018 when Lois received unexpected news from her dermatologist —a squamous cell was discovered above her lip, and she was advised to stayout of the sun. As someone who loved the outdoors and fashion, the news was unsettling. Determined not to give up her active lifestyle, she searched extensively for stylish, sun-protective clothing suitable for swimming, power walking, and paddleboarding. The options were limited, leaving her unsatisfied with what was available.

Refusing to compromise, Lois decided to create something herself. She sourced UPF50+ fabric, which provides 98% UV protection, and enlisted the help of a talented friend with a sewing machine. Her new creation quickly became her go-to outfit, and to her surprise, women everywhere began asking where they could purchase one. After two years of receiving unsolicited and overwhelming interest, she recognized a gap in the market—and an opportunity. That realization led to the birth of WATSKIN.

WATSKIN aims to empower women of all ages to ‘Live in the Light’ and love the sun safely, comfortably, and confidently by creating highly fashionable, protect sunwear to support skin health. It is a breakthrough in sun protection for wherever life takes you. And the best part is that you will never have to sacrifice style.