Public Relations Services
Reaching today’s consumer takes more than a press release.
Consumer attention is fragmented across platforms, publications, and feeds, and earning it requires more than a single channel. The Magrino approach is built on 30+ years of knowing who moves the conversation in luxury, lifestyle, food, wine, spirits, and travel and hospitality. We activate the right voices at the right moment to create coverage, credibility, and consumer demand for your brand.
From traditional outlets to new media, websites, Substack, podcasts, Instagram, YouTube, TikTok; wherever your consumer gets their news, we tell stories across pillars selected to reach your audience where they are and through the voices they trust.
The Media
Earned media is the bedrock of Magrino.
Earned Media
Earned Media
Earned media is the most credible form of brand exposure and it is the bedrock of Magrino. Our media relations team maintains direct, working relationships with the editors, journalists, producers, and contributors at the outlets that matter most to luxury and lifestyle consumers, from The New York Times to the latest podcast.
We’re intentional with every pitch that we send out. We build stories on the editorial angles that make your brand newsworthy. Editors like that about us and they tell us so.
High-value coverage that drives awareness, builds authority, and influences readers is earned with multiple tactics.
- Strategic Press Campaigns
- Targeted Media Outreach
- Press Trips, Press Briefings, Press Events
- Broadcast and Podcast Bookings
- Creative Mailers & Product Seeding Opportunities
- Brand and Product Awards & Accolades
Influencers, Opinion Leaders, Tastemakers
It creates desire.
The right endorsement, social or digital media exposure can do what a media placement alone cannot.
Social + Digital Media
Social + Digital Media
Owned content storytelling is a powerful way to build sustained relationships with audiences, earning attention and trust by delivering content that speaks directly to their lifestyle, goals, and aspirations.
Our agency creates strategic programs that fuse creative storytelling with best practices to grow visibility, engagement, and loyalty. Your narrative is optimized for platforms such as Instagram, TikTok, Facebook, Pinterest, LinkedIn, and YouTube.
- Multi-Channel Strategy
- Platform Optimization
- Content Creation
- Channel Management
- Paid Social Advertising
Influencer Marketing
Influencer Marketing
Magrino knows the endorsement economy, from macro influencers to niche micro-creators with deeply engaged audiences in specific lifestyle verticals. Every partnership is vetted for brand alignment, authenticity, and measurable impact, and we manage the lifecycle from identification to performance reporting.
We all appreciate that a social post from the right influencer can provide crucial lift for brand credibility and connection to new audiences.
- Talent Procurement
- Contract Negotiation
- Talent & Content Management
- Measurement & Reporting
Events & Experiences
Sometimes it’s about who is in the room.
Magrino knows how to create memorable, newsworthy experiences that generate media coverage, social conversation, and authentic connections.
PR-Led Events
PR-Led Events
Our agency develops strategic events and activations from creative concept to media outreach and influencer engagement to on-site execution. We take a thoughtful approach and understand that bigger isn’t always better, unless it is.
- Creative Ideation
- Program Development
- Event Management
- Vendor Resourcing
- Virtual and IRL Logistics
Launches + Openings
Launches + Openings
We design launch events and openings that turn introductions into headlines. Our strategic planning and creative development deliver a high-impact moment that earns media attention, generates social buzz, and engages your brand’s target audience.
- Creative Ideation
- Launch Strategy and Timeline
- Milestone Announcement Planning
- Integrated Communications
- Curated List Management
- VIP Seeding and Booking
- Product Distribution and Sampling
- Measurement
Brand Partnerships
A built-in network for brand collaboration.
Partnerships
Partnerships
Magrino’s cross-category client roster including travel, real estate, design, food, wine, spirits, and consumer goods, gives us something most agencies can’t offer: a built-in network for brand collaboration.
We broker partnerships that create shared value and extend your brand’s reach into complementary, adjacent audiences. These are not just logo swaps. We build co-branded experiences, event sponsorships, and strategic alliances designed for mutual brand elevation.
- Branded Product Collabs
- Sponsorships
- Brand Integrations
- Media Partnerships
Affiliate Marketing
Affiliate Marketing
A great editorial placement can be transformed into measurable revenue with the right affiliate marketing approach. Magrino manages affiliate programs that expand reach and generate sales by recruiting the right partners, optimizing offers, and tracking results to maximize return on investment.
- Program Development and Recruitment
- Affiliate Partner Platform Management
- E-commerce Editor Recruitment and Exclusives
- Program Reporting & Optimization
Corporate / Brand Communications
Corporate / Brand Communications and Executive Visibility
Magrino knows the power of brand, and an executive, to shape perception and influence business success. Our agency develops integrated communications strategies that align corporate narrative, brand storytelling, and executive thought leadership to drive awareness, trust, and long-term value in the marketplace and across engaged employees.
- Corporate Narrative Development
- Message Architecture
- Brand Positioning and Storytelling
- Executive Social and Thought Leadership
- Media Relations and Story Development
- Speaking Opportunities and Awards Submissions
- Opinion Bylines and Contributed Articles
- Media Training and Spokesperson Prep
AI-Powered Intelligence
Keeping the human in the equation.
The communications landscape is being reshaped by artificial intelligence, and Magrino is using it to enhance the work we do for clients. Faster trend-spotting, sharper strategy, deeper analysis; we’re using AI in service of better public relations outcomes. Artificial intelligence can help us read more, learn more, do more, but it still cannot pick up the phone and call a journalist who has come to trust us after years of relevant pitches and honest collaboration.
In a world of zero-click search, the fundamentals of PR, authoritative earned media, strategic press releases, and well-structured owned content, are essential for staying discoverable.
AI-Powered Intelligence at Magrino keeps the human in the equation in our drive for results.
Work With Us
Let’s build the conversation around your brand.
From earned media and influencer programs to events, partnerships, and executive visibility, Magrino activates the right voices at the right moment.
The Roster
See the brands we represent today.
A cross-category portfolio shaped by taste, hospitality, and culture, spanning luxury, lifestyle, food, wine, spirits, and travel.