New York, NY (March 31, 2026) – Magrino, a multi-channel communications agency based in New York City, today announced the addition of Local Crafts and its portfolio of category-defining brands – Knit Picks, MadelineTosh, Jimmy Beans Wool, Della Q, and Superior Threads – to its client roster.
Local Crafts is a maker-first collective of premium craft brands dedicated to helping creators love what they make. Built by crafters for crafters, the brand is a leading provider of high-quality quilting, sewing, knitting, and crochet products primarily distributed through e-commerce platforms and independent retail partners. Through partnerships with trusted mills and manufacturers around the world, Local Crafts prioritizes thoughtful sourcing, precision craftsmanship, and long-lasting product performance.
As the Agency of Record, Magrino will elevate awareness and cultural relevance for the Local Crafts portfolio through strategic earned media opportunities across lifestyle, craft, women’s interest, gift, luxury, and business media. This engagement will also include product seeing and gifting programs, development of influencer and ambassador partnerships, and ongoing campaign strategy designed to build long-term brand affinity and category leadership.
About Magrino
Magrino is an award-winning, preeminent lifestyle public relations and marketing agency specializing in public relations, marketing, brand development, digital and social media marketing and communications for the world’s most revered luxury brands in travel, real estate, food, wine & spirits, fashion, beauty, health & wellness, home furnishings & design, and consumer goods. The agency combines breakthrough creative ideas, unparalleled strategic insights and intelligence to achieve marketing and business goals for every client. For more information visit www.magrinopr.com/.
About Local Crafts
Local Crafts Group (formerly Premier Needle Arts / Crafts Americana Group) is on a mission to help you love what you make. A company made of crafters for crafters, we create the fabrics, threads, yarns, tools, patterns, and books that we have always wanted to work with ourselves. Our portfolio of growing brands includes Knit Picks, MadelineTosh, Jimmy Beans Wool, Della W, and Superior Threads. Our hands-on approach to product development and manufacturing, from conception to completion, gives us the freedom to make the things our customers want without sacrificing quality. And, our retail solutions from direct-to-consumer ecommerce to mom and pop distribution to owned brick & mortar shops, mean our family of brands is never out of reach for crocheters and crafters everywhere.
For more information contact:
Mary Ogushwitz
Executive Vice President
MAGRINO
352 Park Avenue South, 6th Floor New York, NY 10010
