Shannon Fischer

Vice President, Food & Spirits

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Expertise

Education

With Magrino

Shannon Fischer is Vice President on the Food & Spirits team at Magrino, where she brings more than fifteen years of experience across spirits, food, and hospitality. Known for her deep expertise in the epicurean space and her brand-building approach to public relations, Shannon has built a reputation as a trusted strategist for some of the most lauded brands in the category.

With extensive experience spanning marketing strategy, creative planning, brand launches, and large-scale event logistics, Shannon consistently captures the attention of top-tier media and influential industry voices. Her client roster past and present includes FUJI Whisky, Dynasty Spirits (Teaspoon Non-Alc and Pezuña Tequila), Willam Grant & Sons, Hotaling & CO. (Nikka Whisky, HIRSCH Bourbon, Arran Scotch), Pernod Ricard (Royal Salute Scotch, Maly Gin, Monkey 47 Gin), and Castle Brands (Goslings Rum, Ramazotti Italian Liqueur). She began her career at the height of the craft cocktail and spirits renaissance, building lasting relationships with the people, places, and products that continue to shape the beverage world.

Prior to joining Magrino, Shannon led the Communications Department at a leading boutique public relations agency in Brooklyn for a decade, honing her leadership, storytelling, and strategic expertise on a local, national, and global scale.

15+

years in spirits, food,
and hospitality PR

Something You Might Not Know

She appeared in a 1992 Super Bowl commercial with her family, for Nynex.

The best spirits campaigns don’t chase trends. They set the table for the next one.

The perfect Martini,
and the Upper West Side.

Selected Clients

FUJI Whisky, William Grant & Sons (Glenfiddich, Fistful of Bourbon), Hotaling & Co. (Nikka Whisky, HIRSCH Bourbon, Kavalan), Pernod Ricard (Royal Salute, Monkey 47), TOST, Lo-Fi Aperitifs, Serafina Restaurants, The Fulton by Jean-Georges