Magrino Leadership
Nicole Frydman
Vice President
A decade of editorially driven storytelling across consumer lifestyle, fashion, beauty, wellness, food, and travel. The strategist behind cultural brand collaborations and defining campaigns for founders, CEOs, and global leadership teams.
Nicole Frydman began her career at Magrino in 2016 and quickly became known as a highly creative publicist who brought brand visions to life through storytelling and experience. Her early work produced standout results for SHA Wellness Clinic, Hunter Douglas, The Ranch, Farrow & Ball, and Marchesi Antinori, with placements in The Wall Street Journal, Vogue, ELLE, and Architectural Digest.
2019, Nicole joined briefly departed Magrino to expand her work with emerging DTC brands in fashion, beauty, and wellness, leading PR and digital strategy for high-growth startups including Boy Smells, Seed, Summersalt, SKY TING, and Bearaby. She oversaw brand-defining launches and partnerships, including the Boy Smells x Kacey Musgraves “Slow Burn” candle collaboration.
Nicole returned to Magrino in 2021 as Account Director and now serves as Vice President, guiding clients at all stages of the brand lifecycle and advising founders and global leadership teams on messaging, media strategy, and culturally resonant brand moments.
10+
years shaping brand stories
across consumer lifestyle categories
Something You Might Not Know
She doesn’t have a middle name.
The brands that endure are the ones that know exactly what they stand for — and never have to say it twice.
Nicole Frydman — Vice President
Outside the Office
Tennis, Pilates,
and the West Village.
Outside of work, Nicole plays tennis, practices Pilates daily, travels whenever possible, and explores new restaurants across New York City. She lives in the West Village neighborhood of Manhattan.
Present & Past
Selected Clients
poppi, Sur La Table, Virgin Voyages, Life is Good, Chateau d’Esclans, Armand de Brignac, SHA Wellness Clinic, Robert Mondavi Winery, The Ranch, Kips Bay Decorator Show House, Boy Smells, Summersalt, Bearaby