Magrino Leadership
Adriana Sanchez
Vice President, Social & Digital Media
Fourteen years of award-winning digital strategy, from global brand scaling to multicultural campaigns. The architect behind social and influencer programs for names like Martha Stewart, The Ritz-Carlton New York, NoMad, Fuji Whisky, and M Social Hotels.
Adriana Sanchez has spent fourteen years at the intersection of digital culture and brand strategy, building the kind of social presence that doesn’t just reach audiences — it moves them. She is the strategist brands call when they need to scale globally, connect locally, and make multicultural marketing feel native rather than added on.
At Magrino, Adriana leads social media content strategy and influencer programming for travel and consumer brands. Her client roster spans hospitality, lifestyle, and global consumer names including The Ritz-Carlton New York, NoMad, Martha Stewart, The Ranch, and M Social Hotels. Before joining Magrino, she held digital leadership roles at Day One Communications, Weber Shandwick, and 360i.
A fluent communicator in more ways than one, Adriana brings a global perspective shaped by her roots in Spain and reinforced by years leading multicultural campaigns across platforms. She has deep experience scaling businesses across social channels with a focus on local market expansion.
14+
years of award-winning
digital strategy
Something You Might Not Know
Originally from Spain, she speaks fluent Spanish, French, and Italian — and returns to her native country as often as she can.
The best digital strategy doesn’t feel like strategy. It feels like a conversation worth joining.
Adriana Sanchez — Vice President, Social & Digital Media
Outside the Office
Yoga, running, and
discovering the world.
Based in New York City, Adriana stays active through yoga and running, and finds her best ideas through food, art, and travel. She returns to Spain as often as she can.
Present & Past
Selected Clients
The Ritz-Carlton New York, NoMad, The Smyth Tribeca, M Social Hotel, Martha Stewart, Nespresso, American Express, Coca-Cola, Unilever