The Botanist
Magrino leads social media strategy and execution for The Botanist Islay Dry Gin across U.S. platforms, amplifying the brand’s terroir-driven story and strengthening regional engagement.
The Brand
A Spirit That Speaks of Islay
Created in 2010 by legendary distiller Jim McEwan at Bruichladdich Distillery on the remote Scottish island of Islay, The Botanist Islay Dry Gin began as an ambitious idea: to craft a gin that could express the same sense of terroir and place long associated with the distillery’s acclaimed single-malt Scotch whiskies. At the time, producing gin on Islay was considered a bold departure. Instead, it became a natural evolution of Bruichladdich’s philosophy: distill spirits that speak authentically of where they come from.
Building on decades of expertise in Scotch whisky, Jim McEwan envisioned a spirit that could capture the wild botanical diversity of Islay itself. The result was The Botanist Islay Dry Gin, the first and only Islay Dry Gin, crafted using 22 hand-foraged botanicals sustainably gathered across the island’s hills, bogs, and shores. These native plants complement nine traditional gin botanicals, creating a layered and expressive flavor profile that reflects the character of the landscape.
2010
Year Founded
22
Foraged Island Botanicals
2020
B Corp Certified
Our Work
Digital Storytelling for a Spirit of Place
Magrino manages content planning, platform management, and community engagement for The Botanist’s U.S. Instagram presence, amplifying the brand’s terroir-driven narrative and regional relevance.
Social Media Strategy
Platform Management & Content Planning
Leading strategy and execution for @TheBotanistGin_US on Instagram, Magrino shapes content calendars, campaign activations, and platform-specific storytelling that strengthens brand visibility and audience engagement within the U.S. spirits market.
Community Engagement
Regional Brand Storytelling
Magrino fosters authentic connections with The Botanist’s U.S. audience through responsive community management, creator partnerships, and localized storytelling that honors the brand’s Islay heritage while building relevance in American cocktail culture.
Sustainability & Terroir
Amplifying B Corp Values
Highlighting The Botanist’s B Corp certification and commitment to sustainable foraging, local agriculture, and environmental stewardship, Magrino positions the brand as a leader in responsible spirits production while deepening consumer appreciation for its terroir-driven ethos.
The Island
Foraged From Islay’s Wild Landscape
The Botanist partnered with local botanical experts Dr. Richard Gulliver and Mavis Gulliver, who traversed the island to identify more than thirty aromatic herbs, leaves, and edible flowers suitable for sustainable foraging, ultimately guiding the selection of the final 22. Today, a network of local farming partners and professional foragers harvest The Botanist’s botanicals by hand each year, taking only what is needed and monitoring wild population health as they go.
This commitment to the spirit of Islay extends beyond the glass. Bruichladdich Distillery is one of the few distilleries in the world to achieve B Corp certification in 2020, reflecting its long-standing dedication to environmental stewardship, transparency, and community responsibility. Every bottle represents not only craftsmanship, but also a shared commitment to preserving Islay’s environment and supporting its community.
Media Contact
The Botanist Islay Dry Gin Press Inquiries
For editorial requests, event invitations, product samples, or interview opportunities, please reach out to the Magrino team directly.
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