Pezuna Blanca Tequila
Magrino introduced Pezuña Blanca Organic Tequila in October 2025, building awareness through focused storytelling, targeted media outreach, and immersive sampling that positions the brand as a distinct new voice in premium small-batch tequila.
The Brand
Craftsmanship Rooted in Mexico’s Cultural Lineage
Founded by Devin Odell, President of Dynasty Spirits, Pezuña Blanca draws on Mexico’s craftsmanship and cultural lineage. Inspired by the legend of a horse marked by a single white hoof, a symbol of luck and rarity, the brand reflects a clear point of view grounded in origin, process, and design.
Crafted at Tequila Las Américas (NOM 1480) using 100 percent USDA certified organic Blue Weber agave, each expression offers a distinct profile while staying rooted in place. With a focus on organic production, traditional methods, and design-forward presentation, Pezuña Blanca is a strong addition to the Dynasty Spirits portfolio.
The Portfolio
Three Core Expressions
Each expression offers a distinct profile while staying rooted in 100 percent USDA certified organic Blue Weber agave.
Blanco
Purity of Form
Blanco’s concrete-toned finish references modernist architecture and purity of form, delivering a clean, authentic profile that showcases the essence of organic Blue Weber agave.
Reposado
Soils of the Amatitán Valley
Reposado’s clay-inspired hue reflects the soils of the Amatitán Valley, offering a balanced expression that honors the terroir and traditional aging process.
Añejo
Depth and Layered Craftsmanship
Añejo’s deep mole tone nods to one of Mexico’s most iconic culinary traditions, signaling depth and layered craftsmanship developed through extended aging.
Press Coverage
Secured in the Publications That Matter
Robb Report / Chilled Magazine
Early Momentum
Building Visibility Through Immersive Storytelling
From launch through early national expansion, Magrino has built awareness for Pezuña Blanca through focused storytelling, targeted media outreach, and immersive sampling that positions the brand as a distinct new voice within the tequila category.
Early momentum has driven coverage in outlets including Robb Report and Chilled Magazine, establishing a strong foundation for continued visibility. Magrino continues to build on this early success, driving consistent media coverage and increased visibility for the brand.
Media Contact
Pezuña Blanca Organic Tequila Press Inquiries
For editorial requests, event invitations, product samples, or interview opportunities, please reach out to the Magrino team directly.
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