Miracle + Sippin’ Santa
For nearly a decade, Magrino has led national and regional media relations and social media strategy for Miracle and Sippin’ Santa, two of the most recognized holiday pop-up cocktail concepts, securing consistent coverage and shaping brand identity across more than 200 locations globally.
The Concepts
Two Iconic Holiday Pop-Ups, One Unforgettable Season
Created by Greg Boehm in 2014, Miracle began as a single activation at Mace in New York City and quickly grew into a global presence. Its tropical counterpart, Sippin’ Santa, followed in collaboration with cocktail pioneer Jeff “Beachbum” Berry, offering a complementary, island-inspired take on the holidays. Together, the concepts have helped define the modern holiday pop-up category.
Each November through early January, Miracle and Sippin’ Santa take over bars across markets, operating as high-volume seasonal destinations. Spaces are fully transformed with vintage holiday décor, including twinkling lights, garlands, ribbons, and layered design details set to a curated holiday soundtrack. Locations also host a range of programming, from themed parties to interactive moments like stocking decorating and holiday karaoke.
2014
Founded
200+
Global Locations
The Menu
Signature Cocktails Served in Collectible Glassware
Led by Vice President Joann Spiegel for Miracle and cocktail pioneer Jeff “Beachbum” Berry for Sippin’ Santa, the menus blend nostalgic flavors with thoughtful technique, served in Cocktail Kingdom vessels designed specifically for the pop-ups.
Miracle Favorites
Christmapolitan & Snowball Old Fashioned
Miracle’s program leans into nostalgic holiday flavors, with returning favorites like the Christmapolitan, Snowball Old Fashioned, and Jingle Balls Nog, alongside newer additions each year including Silent Night and Mellow Mouse.
Sippin’ Santa Signatures
Jingle Bird & Holiday on Ice
Sippin’ Santa brings a tropical point of view, with drinks such as the Jingle Bird, Holiday on Ice, and Sugar Plum Mai Tai alongside newer additions like Pineapple Upside Down Cask and Wreck the Halls.
Zero Proof Selection
Inclusive Holiday Offerings
In recent seasons, the offering has expanded to include a dedicated zero proof selection, ensuring all guests can enjoy the holiday experience with thoughtfully crafted non-alcoholic options.
Cocktail Kingdom Glassware
Collectible Holiday Vessels
Cocktails are served in Cocktail Kingdom’s signature, collectible vessels designed specifically for the pop-ups, with playful presentation that has become closely tied to both experiences.
Press Coverage
Secured in the Publications That Matter
The Today Show / Bloomberg / Forbes / Eater / Los Angeles Times
Social Media Strategy
Building a Consistent Voice Across Platforms
Over the past several years, Magrino has led social media strategy and content for both Miracle and Sippin’ Santa, shaping a consistent voice and visual identity across platforms throughout the holiday season. Through ongoing media outreach and social storytelling, Magrino has helped maintain strong visibility for both concepts.
The 2026 season is set to build on this momentum across returning and new locations, with continued focus on media relations, social content, and community engagement that drives awareness and attendance year after year.
Media Contact
Miracle + Sippin’ Santa Press Inquiries
For editorial requests, event invitations, product samples, or interview opportunities, please reach out to the Magrino team directly.
Work with Us
Representing Exceptional Wine & Spirits Brands
Magrino’s Food & Beverage practice brings decades of relationships across lifestyle, trade, food, and culture media to every client partnership.