Made By Dentists
As agency of record since 2025, Magrino has driven impactful media results, securing placements in top-tier outlets and establishing strong relationships across health, beauty, consumer, and family verticals.
The Brand
Redefining Oral Care Through Everyday Lifestyle Habits
Made By Dentists was founded by sisters Dr. Lisa and Dr. Vanessa Creaven, two practicing dentists on a mission to transform the way people approach oral health. Partnering with hundreds of dental experts across the U.S. and their small team of skilled designers and creatives led by Tom Rinks (co-founder and creative behind Sun Bum) from their tiny office in Solana Beach, California, they’ve developed a unique, authentic and aspirational brand aesthetic for their collection of award-winning products.
By focusing on everyday lifestyle habits, not just annual treatments, they’re redefining oral care and truly making a difference. Made By Dentists offers oral care solutions for adults, tweens and kids that are safe for their families and the planet.
2025
Agency Partnership
9x
More Plaque Removal
Product Innovation
Award-Winning Oral Care for the Whole Family
Made By Dentists has launched innovative toothbrush solutions designed to elevate oral care for adults and kids alike.
Adult Electric Toothbrush
PRO-X Sonic Toothbrush
In 2025, Made By Dentists debuted its first U.S. adult electric toothbrush, the PRO-X Sonic Toothbrush, combining dentist-developed technology with sleek design at an accessible price point. The PRO-X removes up to 9x more plaque than a manual brush and is clinically proven to improve gum health in just two weeks. Available in black, white and pink on Amazon and the brand’s website.
Kids Electric Toothbrush
Unicorn Rechargeable Electric Toothbrush
Launched in spring 2025 and available exclusively at all Target stores nationwide, the Unicorn toothbrush named “Bowie” joins the Made By Dentists kids’ lineup, offering parents a trusted, accessible solution for better brushing habits for younger brushers.
National Retail Expansion
Walmart National Launch
In spring 2025, Made By Dentists hit a major retail milestone with a full national launch at Walmart, bringing six kids and tweens SKUs to all store locations and online. Skipping the typical phased regional rollout, the brand entered America’s largest retailer from day one, a rare move that signals strong buyer confidence and cements its growing retail footprint alongside Target and Amazon.
Press Coverage
Secured in the Publications That Matter
CNN Underscored / NBC Select / NewBeauty / Shape / Wirecutter / Real Simple
Dental Innovation Meets Design
Built By Experts, Loved By Families
Made By Dentists partners with hundreds of dental experts across the U.S. to create oral care products that are both clinically effective and beautifully designed. Their small creative team, led by Tom Rinks—co-founder and creative behind Sun Bum—works from a tiny office in Solana Beach, California, to develop an authentic and aspirational brand aesthetic.
The result is a collection of award-winning products that are safe for families and the planet, transforming the way people approach oral health through everyday lifestyle habits.
Media Contact
Made By Dentists Press Inquiries
For editorial requests, event invitations, product samples, or interview opportunities, please reach out to the Magrino team directly.
Work with Us
Representing Exceptional Design & Lifestyle Brands
Magrino partners with luxury consumer brands to elevate their narratives, launch groundbreaking products, and secure meaningful press in the publications that matter.