M Social Times Square
Magrino has represented M Social Hotel Times Square New York since its opening under Millennium Hotels & Resorts, the brand’s first outpost in the United States. The agency leads national media relations, social media strategy, and the seasonal partnership program that transforms the hotel’s rooftop terrace into a hub for cultural activations.
The Hotel
A Contemporary Retreat in the Heart of Times Square
Located at 226 West 52nd Street, M Social Hotel Times Square New York is a 480-room lifestyle hotel that merges the energy of Times Square with contemporary design, vibrant art, and inviting public spaces. Operated by Millennium Hotels & Resorts, it marks the brand’s first M Social outpost in the United States.
A hub for explorers, the hotel is within walking distance of Broadway, the Theater District, Central Park, and Fifth Avenue. Spaces across the property are designed to be accessible, comfortable, and practical to each guest’s needs, with outdoor venues offering some of the best views of the city.
480
Guest Rooms
2021
U.S. Debut
52nd
Street & Broadway
The Experience
Beast & Butterflies
A vibrant bar and lounge perched above Times Square, Beast & Butterflies pairs light bites and a curated cocktail menu with unobstructed views of New York City. Guests can take in the skyline from a 7,500-square-foot wraparound terrace adjacent to an indoor glass perch, with one of the best vantage points for the iconic Times Square Ball Drop.
The Property
Designed for the Modern Explorer
Distinctive rooms and elevated public spaces are designed for all types of travelers to rest, work, and discover everything New York has to offer.
Location
Heart of Times Square
Set at 226 West 52nd Street, the hotel sits within walking distance of Broadway, the Theater District, Central Park, and Fifth Avenue, placing guests at the center of New York’s most iconic neighborhood.
Guest Rooms
Designed for Rest & Work
Each of the 480 rooms is appointed with modern workspaces and ergonomic chairs, Serta mattresses, and streaming-capable 4K smart TVs, with sound-proof windows that keep the bustle of Times Square at a comfortable remove.
Views
Unparalleled Sight Lines
Rooms offer unparalleled views of Times Square, the city skyline, and the Hudson River, with outdoor venues across the property that capture some of the best vantage points in Midtown.
Rooftop Bar
Beast & Butterflies
A 7,500-square-foot wraparound terrace and indoor glass perch above Times Square, pairing curated cocktails and light bites with one of the city’s most coveted views, including a front-row seat to the New Year’s Eve Ball Drop.
Rooftop Activations
Seasonal Partnership Series
A weatherized tent on the south terrace hosts a rotating series of seasonal pop-ups, from outdoor curling rinks to Broadway-themed karaoke installations in partnership with shows including Moulin Rouge! The Musical and Back to the Future: The Musical.
Press Coverage
Secured in the Publications That Matter
Live with Kelly / Esquire / Travel + Leisure
Digital Leadership
Social Media & Influencer Strategy
Magrino manages M Social Times Square’s social media platforms, building year-over-year growth in followers and engagement across Instagram and other channels through a strategy rooted in the hotel’s design, neighborhood, and signature experiences.
For seasonal terrace activations, including outdoor curling, pickleball, US Open programming, and Broadway-themed karaoke pop-ups, Magrino coordinates media and influencer invitations to drive attendance, editorial coverage, and original content from the property.
Media Contact
M Social Press Inquiries
For editorial requests, site visits, influencer partnerships, or interview opportunities, please reach out to the Magrino team directly.
Work with Us
Representing Distinctive Travel & Hospitality Brands
Magrino represents hotels, resorts, and destinations across lifestyle, trade, and cultural media, building strategic partnerships and amplifying the stories that define the world’s most compelling properties.