Local Crafts
Magrino elevates awareness and cultural relevance for Local Crafts through strategic earned media, influencer partnerships, and campaign design that builds long-term brand affinity and category leadership.
The Collective
A Maker-First Portfolio of Premium Craft Brands
Local Crafts is a maker-first collective of premium boutique craft brands united by the simple purpose of helping creators love what they make. Built by crafters for crafters, the brand is a leading provider of high-quality knitting, crocheting, quilting, and sewing products distributed through e-commerce platforms and independent retail partners.
Through partnerships with trusted mills and manufacturers around the world, Local Crafts prioritizes thoughtful sourcing, precision craftsmanship, and long-lasting product performance.
Brand Portfolio
Trusted Names in the Fiber & Sewing World
The Local Crafts portfolio brings together some of the most cherished brands in knitting, crocheting, quilting, and sewing.
Knitting & Crochet
Knit Picks
Knit Picks has been designing yarns, patterns, and tools for passionate knitters and crocheters for over two decades, offering thoughtfully crafted products that balance high quality with accessibility. Through manufacturing and designing their own tools to working directly with trusted mills around the world, Knit Picks empowers makers at every level to create with confidence.
Hand-Dyed Yarn
Madelinetosh
Madelinetosh is a hand-dyed yarn company known for pioneering artisanal color in the knitting world, growing from humble beginnings into a cult-favorite brand that bridges the gap between craft and art with richly tonal, painterly hues.
Yarn & Patterns
Berroco
Berroco has created timeless, thoughtfully produced yarns and patterns for over 50 years that spark creativity. Partnering with mills and suppliers around the world who share a commitment to quality and integrity, Berroco delivers beautifully curated yarns and designs to local yarn stores, supporting makers and the communities that bring them to life.
Yarn Community
Jimmy Beans Wool
Jimmy Beans Wool is a trusted, vibrant hub for yarn lovers, bringing people together through curated clubs, exclusive collaborations, inspiring content, and exceptional customer care.
Crafting Accessories
Della Q
Della Q is a lifestyle brand that elevates the crafting experience through thoughtfully designed bags and accessories that blend practicality with timeless style, supporting and inspiring makers at every step of their creative journey.
Quilting
Connecting Threads
Connecting Threads, for over 30 years, has created and sold quilting fabric, patterns, and tools for sewists and quilters in the know. Leveraging premium base cloths, Connecting Threads develops proprietary fabric collections through its in-house design team and offers a curated mix of beloved patterns and trusted third-party products for makers who know the difference.
Crochet Hub
Crochet.com
Crochet.com is your hub for all things crochet – yarn, hooks, patterns, and inspiration. They provide high-quality yarn at great prices, including sustainable and luxury options, as well as creating tools designed for ease, portability, and beauty.
Sewing & Quilting Thread
Superior Threads
Superior Threads has been a trusted source for almost 30 years delivering exceptionally high-quality, low-lint thread loved by award-winning sewists and quilters. Their thread is strong, smooth, and consistent in a wide range of colors and fiber bases for professional-level results.
Our Approach
Elevating Makers Through Strategic Storytelling
Magrino’s engagement with Local Crafts spans strategic earned media opportunities across lifestyle, craft, women’s interest, gift, luxury, and business media. Through product seeding and gifting programs, development of influencer and ambassador partnerships, and ongoing campaign strategy design, we build long-term brand affinity and category leadership.
Our work positions Local Crafts as the go-to destination for makers who demand quality, creativity, and community in equal measure.
Media Contact
Local Crafts Press Inquiries
For editorial requests, event invitations, product samples, or interview opportunities, please reach out to the Magrino team directly.
Work with Us
Representing Exceptional Design & Lifestyle Brands
Magrino partners with luxury consumer brands to elevate their narratives, launch groundbreaking products, and secure meaningful press in the publications that matter.