Evelyn & Bobbie
Magrino partners with Evelyn & Bobbie to tell a compelling brand story through earned media, social media, and thought leadership opportunities highlighting founder Bree McKeen’s vision for the most innovative wire-free bras on the market.
The Brand
Redefining Intimates Through Innovation
Evelyn & Bobbie was founded with a clear mission: to solve the longstanding issues women face with traditional bras. Designed to move with women through every part of their lives from boardroom meetings to chasing kids at home to riding horseback, Evelyn & Bobbie delivers products that prioritize support and freedom of movement without compromising on fit or style.
At the core of the brand is founder Bree McKeen, whose personal experience inspired its creation. As a 34G woman, she faced constant discomfort aching shoulders, tension headaches, and posture issues caused by traditional underwire bras. Frustrated by the lack of better options, she left a high-potential career in finance to invent a bra that truly supports women.
16
International Patents
4B+
Media Impressions
148%
Increase in Organic Reach
Press Coverage
Secured in the Publications That Matter
Oprah Daily / InStyle / Marie Claire / SheKnows
Thought Leadership
Building a Platform for Innovation
Bree McKeen is recognized as a true thought leader and innovator. She has participated in influential podcasts and panels alongside industry leaders such as Erika Nardini, CEO of Food52. Most recently, Bree joined Morgan Brady, Executive Director at Inc., for a fireside chat at Inc.’s Founder House during SXSW in Austin, discussing innovation in legacy products and how Evelyn & Bobbie is redefining intimates.
Beyond PR, Magrino manages Evelyn & Bobbie’s Instagram, Facebook, and LinkedIn, producing social-first video content and curated graphics that have driven a 148% increase in Daily Organic Reach and a 154% increase in Organic Engagement on Instagram year-to-date.
Media Contact
Evelyn & Bobbie Press Inquiries
For editorial requests, event invitations, product samples, or interview opportunities, please reach out to the Magrino team directly.
Work with Us
Representing Exceptional Design & Lifestyle Brands
Magrino partners with luxury consumer brands to elevate their narratives, launch groundbreaking products, and secure meaningful press in the publications that matter.