Crossroads Hotel
Magrino serves as PR agency of record for Crossroads Hotel, generating media momentum for the property’s food and beverage program, rooftop launch, and the community-driven activations that define this Michelin Key-recognized Kansas City landmark.
The Property
Community, Creativity, and One Michelin Key
Crossroads Hotel, much like Kansas City itself, is rooted in community and connection. Located in the city’s vibrant Crossroads Arts District and recognized with One Michelin Key, the hotel features 131 beautifully designed guest rooms and suites that reflect the neighborhood’s creative spirit. Throughout the property, collaborations with local artists, designers, and makers showcase Kansas City’s creativity at every turn.
The hotel’s dynamic food and beverage program offers something for every occasion: XR in the bustling lobby for coffee and woodfire pizza; Percheron rooftop for city views, craft cocktails, and Mediterranean fare; and Lazia for fresh takes on classic cocktails and traditional Italian cuisine with a modern influence.
131
Guest Rooms
1 Key
Michelin Recognized
Arts District
Kansas City, MO
What We Do
Activations That Generate Coverage
Magrino supports Crossroads Hotel’s F&B launches, community programming, and artist collaborations with media strategy that keeps the property in the conversation.
Rooftop Launch
Percheron Refresh
Magrino supported the relaunch of Percheron with a well-attended media and influencer event, generating significant press buzz for the rooftop’s Mediterranean food and beverage program.
Community
Percheron Run Club
The Percheron Run Club regularly draws hundreds of Kansas City runners, providing Magrino with ongoing earned media and social storytelling opportunities rooted in authentic community engagement.
Arts & Culture
Artist Collaborations
From artist-designed pizza box series at XR highlighting local talent to The Ink Project on-property tattoo artist popup, Crossroads Hotel’s creative programming gives Magrino distinctive story angles for culture and lifestyle media.
Dining
XR, Percheron & Lazia
Three distinct concepts, lobby coffee and woodfire pizza, rooftop Mediterranean, and refined Italian dining, give Magrino multiple culinary hooks for food media coverage across every daypart.
Press Coverage
Secured in the Publications That Matter
Travel + Leisure / Condé Nast Traveler / The Kansas City Star / Eater / Afar / Food & Wine / Michelin Guide
Part of the Aparium Collection
Hotels Done Differently
Crossroads Hotel is part of Aparium Hotel Group’s Collection platform, design-forward, dynamically programmed hotels that combine elevated service with locally driven food and beverage. Each property is deeply embedded in its community, and Crossroads is one of the most vivid expressions of that mission.
Magrino represents multiple Aparium properties, bringing a unified strategic approach to each while honoring the distinct identity that makes every hotel irreplaceable in its city.
Media Contact
Crossroads Hotel Press Inquiries
For editorial requests, event invitations, product samples, or interview opportunities, please reach out to the Magrino team directly.
Work with Us
Representing Exceptional Hospitality Brands
Magrino’s travel and hospitality practice brings deep relationships across food, travel, and lifestyle media to every hotel partnership.