Château d’Esclans, a magical property situated in the heart of Provence, northeast of St. Tropez, overlooks the Esclans Valley with the Mediterranean coast in the faint distance. The vision of Sacha Lichine (Founder) with his acquisition of the Château in 2006 was to create the greatest rosés in the world, igniting the “Rosé Renaissance.” This led to conceiving and crafting a world-class rosé portfolio including Rock Angel, Whispering Angel, Château d’Esclans, Les Clans, and Garrus: a new generation of rosés characterized by elegance, depth, richness, and complexity.
Widely regarded as the man behind the rebirth of rosé, Sacha Lichine created the #1 consumed rosé brand in the world, Whispering Angel. Sacha is a world-class vintner with Bordeaux winemaking heritage which he used to establish Château d’Esclans. Magrino was tasked to communicate this vision, and these assets, to establish the message of category dominance and category creation beginning in 2015.