Aire Ancient Baths
Magrino drives strategic communications for AIRE Ancient Baths across Tribeca, Upper East Side, and Chicago locations, delivering integrated media relations, influencer partnerships, and cultural programming that elevate the brand’s presence in luxury wellness and travel.



The Experience
Ancient Rituals, Modern Sanctuaries
AIRE Ancient Baths is a globally renowned wellness brand with 10 locations worldwide, known for creating deeply immersive thermal bath experiences. Inspired by the ancient Roman, Greek, and Ottoman baths, AIRE creates sanctuaries dedicated to the relaxation of mind and body.
Each immersive, candlelit thermal journey blends water, architecture, and rituals within restored historic buildings in the heart of major cities. Guests move through a curated sequence of baths at varying temperatures, guided by candlelight and the aroma of orange blossom. A thoughtful selection of exclusive massages and rituals complements the AIRE experience.
10
Locations Worldwide
2025
Named Agency of Record
Locations
Three Distinct Urban Sanctuaries
Each AIRE location offers a unique architectural journey through time, blending historic preservation with immersive wellness.
New York
AIRE Tribeca
Set inside a restored 1833 textile factory, AIRE’s largest New York location spans 16,000 square feet. Newly expanded and reopened, the space preserves original brick, beams, and iron columns, framing four new additions including a Hot Plunge, Cold Plunge, Tepidarium beneath a dramatic skylight, and a second Flotarium. As AIRE’s first location outside of Europe, it seamlessly blends historic architectural character with immersive wellness.
New York
AIRE Upper East Side
An oasis nestled within a 120-year-old historic building that once served as an art and silver collections warehouse for the Museum of Modern Art. With over 10,000 square feet of curated space, this exclusive sanctuary offers an intimate and elevated experience designed for true disconnection. Vaulted ceilings and loft-style architecture create a serene backdrop for its signature suspended Flotarium—a saltwater bath that appears to float mid-air.
Chicago
AIRE River West
Located in a restored building from 1902 in River West, AIRE Chicago blends historic character into a serene space. Original exposed brick, wooden beams, and industrial columns define the space, creating a distinctive atmosphere that merges industrial heritage with AIRE’s signature sense of tranquility.
Press Coverage
Secured in the Publications That Matter
ELLE Décor / Condé Nast Traveler / Vogue / Allure / Travel + Leisure / Bloomberg / Modern Luxury
Integrated Strategy
Building Cultural Relevance Across Markets
Since being named agency of record in late 2025, Magrino has led strategic communications for AIRE Ancient Baths, overseeing media and influencer relations, creative partnerships, gifting, and hosting for media, influencers, and key opinion leaders.
This integrated approach has driven strong brand visibility and cultural relevance across key markets, resulting in placements across top-tier luxury, wellness, travel, and lifestyle outlets.

Media Contact
AIRE Ancient Baths Press Inquiries
For editorial requests, event invitations, product samples, or interview opportunities, please reach out to the Magrino team directly.
Work with Us
Elevating Luxury Travel & Hospitality
Magrino partners with exceptional travel, hospitality, and real estate brands to shape compelling narratives and build lasting media relationships in the luxury market.

