Magrino, a multi-channel communications agency based in New York City, has been named by Bradshaw Home, whose portfolio of brands includes GoodCook, the #1 brand in kitchen (source: Circana), as its public relations Agency of Record. Magrino is the leading agency voice for premium lifestyle home brands and will work to increase brand affinity and further establish category dominance across Bradshaw Home’s portfolio.
Bradshaw Home is a leading consumer products company that includes trusted brands such as GoodCook, Evercare, Casabella, and Rhino Strength. With a commitment to quality, innovation and value, Bradshaw Home delivers practical, everyday solutions that enhance home life for millions of consumers.
GoodCook is the Bradshaw Home flagship brand, a housewares staple for nearly 40 years, offering a wide range of kitchen tools & gadgets, cookware, bakeware, and food storage products across retailers. GoodCook believes that “Anyone Can be a Good Cook” and is committed to bringing products to market that help people become more comfortable in the kitchen and more confident cooking at home — something particularly important in this economic moment. Its products are available at major retailers across grocery and mass, including Kroger, Albertsons, Target, Walmart, Amazon and more.
Other brands under the Bradshaw Home umbrella include:
- Evercare: A brand of lint rollers — the only brand dedicated to that category – known for superior efficacy and ergonomic design
- Casabella: a line of home cleaning products ranging from brushes and brooms to power scrubbers
- Rhino Strength: professional-grade clean-up tools thoughtfully designed for jobsites, for pros and DIYers
- Key strategic licensing relationships with major consumer brands including Clorox and Mr. Clean
Magrino’s scope of work spans earned media, new product launch support and executive visibility — with a focus on building meaningful media and affiliate relationships, creative product seeding, and impactful events that reach new audiences and reinforce Bradshaw Home’s category leadership.
About Magrino
Magrino is an award-winning, preeminent lifestyle public relations and marketing agency specializing in public relations, marketing, brand development, digital and social media marketing and communications for the world’s most revered luxury brands in travel, real estate, food, wine & spirits, fashion, beauty, health & wellness, home furnishings & design, and consumer goods. The agency combines breakthrough creative ideas, unparalleled strategic insights and intelligence to achieve marketing and business goals for every client. For more information visit www.magrinopr.com.
About Bradshaw Home
Bradshaw Home, headquartered in Rancho Cucamonga, California, is a leading designer and marketer of quality kitchenware, bakeware, cookware, food storage, and cleaning products under beloved brands like GoodCook®, Evercare®, and Rhino Strength. With a longstanding commitment to creating meaningful products and uplifting workplace culture, Bradshaw Home continues to elevate the everyday home experience.
For more information contact:
Mary Ogushwitz
Executive Vice President
MAGRINO
352 Park Avenue South, 6th Floor
New York, NY 10010
