As the non-alcoholic beverage category was exploding, Magrino acted as agency of record for Lyre’s, the world’s most awarded non-alcoholic spirits brand. Magrino managed ongoing media relations resulting in top publications, and executed media and influencer events, including at the 2025 U.S. Open. Additionally, Magrino managed the brand’s social media channels, growing audience engagement and audience on both Instagram and LinkedIn.
Past Magrino Client
Lyre’s
The Roster
See the brands we represent today.
A cross-category portfolio shaped by taste, hospitality, and culture, spanning luxury, lifestyle, food, wine, spirits, and travel.
Work With Us
Let’s build the conversation around your brand.
From earned media and influencer programs to events, partnerships, and executive visibility, Magrino activates the right voices at the right moment.