Teaspoon
Magrino led the comprehensive launch strategy and communications rollout for Teaspoon, establishing the brand as a new standard in the nonalcoholic spirits category through strategic media outreach, influencer sampling, and curated press placements.
The Brand
Reimagining the Role of the Modern Drink
Founded by Dynasty Spirits President Devin Odell, Teaspoon reimagines the role of the modern drink, offering a collection of premium zero-proof spirits designed to elevate any occasion. Rooted in the idea that what’s in your glass should reflect the moment, the brand blends refinement, precision, and bold flavor — delivering a sophisticated alternative without compromise.
Debuting with four core zero-proof expressions — Whiskey, Tequila, Gin, and Italian Spritz — Teaspoon captures the complexity and character of traditional spirits through layered, thoughtfully developed flavor profiles. From bright citrus and botanical notes to warm oak and spice, each offering is crafted to stand on its own or integrate seamlessly into elevated, alcohol-free cocktails.
Oct 2025
Brand Launch
Spring 2026
THC Line Debut
Product Portfolio
A Range of Elevated Zero-Proof Expressions
From core spirits to functional THC beverages, Teaspoon offers a thoughtfully developed collection designed to stand on its own or integrate seamlessly into elevated cocktails.
Zero-Proof Spirits
Whiskey
Capturing warm oak and spice, Teaspoon Whiskey delivers the complexity and character of traditional spirits without the alcohol. A refined expression crafted for sipping neat or mixing into elevated, alcohol-free cocktails.
Zero-Proof Spirits
Tequila
Layered with bright citrus and botanical notes, this zero-proof tequila expression offers a polished, versatile foundation for modern cocktails and elevated gatherings.
Zero-Proof Spirits
Gin
A thoughtfully developed botanical profile that stands on its own or integrates seamlessly into classic and contemporary cocktail formats. Precision-crafted for the discerning, alcohol-free consumer.
Zero-Proof Spirits
Italian Spritz
A bright, conversation-starting aperitif that brings sophistication and bold flavor to any occasion. Designed for today’s hosts who value thoughtful, inclusive drinking options.
THC Beverages
Cherry Lime, Lemonade, Sweet Tea
Launched in Spring 2026, Teaspoon’s THC beverage line marks the brand’s entry into functional, occasion-driven formats. Three SKUs — Cherry Lime, Lemonade, and Sweet Tea — expand the portfolio beyond zero-proof spirits.
Press Coverage
Secured in the Publications That Matter
Garden & Gun / Southern Living / InsideHook
Beyond the Bottle
Curated Lifestyle Collaborations
Extending beyond the bottle, the brand launched alongside a curated collection of retail collaborations with notable makers and artisans, reinforcing its lifestyle positioning and attention to detail.
Since launch, Magrino has focused on building awareness and credibility for Teaspoon through targeted media outreach, strategic storytelling, and thoughtful partnerships — laying the foundation for continued expansion as the brand enters new markets nationwide.
Media Contact
Teaspoon Zero Proof Spirits Press Inquiries
For editorial requests, event invitations, product samples, or interview opportunities, please reach out to the Magrino team directly.
Work with Us
Representing Exceptional Wine & Spirits Brands
Magrino’s Food & Beverage practice brings decades of relationships across lifestyle, trade, food, and culture media to every client partnership.