JIMMY
Magrino elevates JIMMY’s profile through strategic media outreach, seasonal cocktail menu promotion, and curated high-caliber events that position the iconic rooftop bar as a year-round destination for discerning New Yorkers and visitors.
The Venue
An Iconic Rooftop in the Sky
JIMMY is one of New York City’s most iconic rooftop bars, perched 18 stories above SoHo. Known for its intimate yet elevated atmosphere, JIMMY blends vintage and contemporary design with panoramic city views, making it a year-round destination for locals and visitors alike.
Featuring one of the city’s few outdoor pool decks, JIMMY offers an unmatched vantage point of Midtown, Wall Street, the Hudson River, and the East River’s bridges. Inside, guests are welcomed into a sophisticated conversation pit outfitted with modular furniture, sculptural stools, and eclectic décor. In the warmer months, the experience extends to the expansive roof deck, transitioning effortlessly from daytime chaises to evening cocktail seating under the city lights.
18
Stories Above SoHo
114
Rooms at ModernHaus
The Partnership
Building Momentum with ModernHaus SoHo
Magrino kicked off a partnership with JIMMY in summer 2025, building on its longstanding relationship with ModernHaus SoHo, home to JIMMY. Together, Magrino and JIMMY have worked to elevate the bar’s profile by promoting its seasonally rotating cocktail menu and high-caliber events throughout the year, as well as driving awareness among top-tier NYC media.
JIMMY is situated above ModernHaus SoHo, a sleek luxury retreat designed by Melissa Bowers and inspired by the Bauhaus art movement. The 114-room property features a museum-worthy art collection, curated culinary and social programming, and a prime location surrounded by world-class shopping, dining, and cultural attractions.
Media Contact
JIMMY Press Inquiries
For editorial requests, event invitations, product samples, or interview opportunities, please reach out to the Magrino team directly.
Work with Us
Elevating Luxury Travel & Hospitality
Magrino partners with exceptional travel, hospitality, and real estate brands to shape compelling narratives and build lasting media relationships in the luxury market.