Bradshaw Home
As Agency of Record, Magrino amplifies brand awareness for Bradshaw Home through always-on media relations surrounding its portfolio of trusted household brands, new product launches, and brand refreshes.
The Brand
GoodCook: Everyone Can Be a Good Cook
GoodCook is the Bradshaw Home flagship brand, a housewares staple with a wide range of kitchen tools, gadgets, cookware, bakeware, and food storage products. GoodCook believes that “Everyone Can be a Good Cook” and is committed to helping people become more comfortable in the kitchen and with cooking at home.
Its products are available at major retailers across grocery and mass, including Kroger, Albertsons, Target, Walmart, Amazon and more, offering premium performance and accessible solutions for everyday cooking.
Brand Portfolio
A Family of Trusted Household Brands
Bradshaw Home is a leading consumer products company committed to quality, innovation, and value, delivering practical everyday solutions that enhance home life.
Kitchen & Cooking
GoodCook
The flagship housewares brand offering kitchen tools, gadgets, cookware, bakeware, and food storage products. GoodCook helps consumers become more comfortable in the kitchen with accessible, quality products available at major retailers nationwide.
Home Cleaning
Casabella
A comprehensive line of home cleaning products, from brushes, brooms, and mops to power scrubbers, designed to make household cleaning efficient and effective.
Fabric Care
Evercare
The only brand dedicated exclusively to lint rollers, featuring superior product efficacy and human-centric ergonomic design. From pet parents to crafters to anyone seeking a quick, satisfying clean, Evercare is the go-to solution.
Professional Tools
Rhino Strength
Clean-up tools for jobs done right, made for professionals at jobsites and DIYers who want professional-grade tools at hand. Thoughtfully designed to solve problems and anticipate needs, from space-saving folding brooms to brushes with embedded magnets.
Innovation
Disruptive Product Design Meets Accessible Value
In Fall 2025, GoodCook launched a line of ceramic nonstick removable handle cookware, offering ultimate versatility: go from stove-to-oven-to-table with ease, and store easily in cabinets. It features a clean-cooking, top-quality nonstick ceramic surface with sleek, modern style at an accessible price point.
GoodCook’s social-first content series, Dinner on a Dime, creates and curates easy, wallet-friendly weeknight recipes that consumers can make at home using their favorite GoodCook products, all for under $5 per serving.
Media Contact
Bradshaw Home Press Inquiries
For editorial requests, event invitations, product samples, or interview opportunities, please reach out to the Magrino team directly.
Work with Us
Representing Exceptional Design & Lifestyle Brands
Magrino partners with luxury consumer brands to elevate their narratives, launch groundbreaking products, and secure meaningful press in the publications that matter.