Plaza del Lago
Magrino drives strategic media engagement for two complementary North Shore retail destinations, securing coverage in national and local outlets while positioning Plaza del Lago as a premier lifestyle destination and Edens Plaza as a modern retail hub.
Plaza del Lago
A North Shore Landmark Since the 1920s
Located in Wilmette, an idyllic suburban village just north of Chicago, Plaza del Lago is a fixture within the community and the second-oldest shopping destination in the country. Originally built in the 1920s, the center features charming Spanish-style architecture and is uniquely integrated within the surrounding neighborhood.
Plaza del Lago’s open-air, lakefront property encompasses approximately 100,000 square feet of space and is home to a variety of boutiques, restaurants and service providers. Recent retail additions include STUDS, Lola + The Boys, Lilly Pulitzer, Hill House Home and Veronica Beard, with highly anticipated openings slated for the coming year, such as Hermès, Oscar de la Renta, Thom Browne, DÔEN and The Henry.
1920s
Originally Built
100K
Square Feet
Recent Openings
Driving Buzz for New Arrivals
Magrino secures media coverage for tenant opening announcements and spotlights experiential retail concepts at both destinations.
Plaza del Lago
LoveShackFancy
Magrino secured national and local media coverage for the opening of this beloved women’s fashion brand, reinforcing Plaza del Lago’s position as a premier lifestyle destination within the North Shore community.
Plaza del Lago
ZIMMERMANN
Strategic media engagement drove impactful coverage in key outlets including WWD, Chicago Tribune, Modern Luxury CS, and Chicago Magazine for this luxury Australian fashion house’s arrival.
Edens Plaza
Flamant Nail Boutique
Opened in November 2025, this experiential retail and lifestyle concept exemplifies Edens Plaza’s forward-thinking approach to wellness and beauty services for North Shore shoppers.
Edens Plaza
Wayfair
Edens Plaza features a first-of-its-kind retail concept from e-commerce giant Wayfair, further solidifying its position as a forward-thinking retail destination serving the region.
Press Coverage
Secured in the Publications That Matter
WWD / Chicago Tribune / Modern Luxury CS / Chicago Magazine
Edens Plaza
A Modern, Dynamic Retail Experience
Complementing Plaza del Lago’s historic charm, Edens Plaza offers a modern, dynamic retail experience. Serving the North Shore since the 1950s, the plaza spans 343,000 square feet and provides convenient access for regional shoppers.
The center will soon welcome Goddess and the Baker as well as Club Studio Fitness, further expanding its mix of lifestyle, wellness, and dining offerings. Together, Plaza del Lago and Edens Plaza offer two distinct yet complementary retail experiences for the North Shore community.
Media Contact
Plaza del Lago & Edens Plaza Press Inquiries
For editorial requests, event invitations, product samples, or interview opportunities, please reach out to the Magrino team directly.
Work with Us
Representing Exceptional Design & Lifestyle Brands
Magrino partners with luxury consumer brands to elevate their narratives, launch groundbreaking products, and secure meaningful press in the publications that matter.