WATSKIN
Magrino serves as agency of record for WATSKIN, the luxury sunwear brand founded by actress Lois Robbins, elevating media visibility and supporting milestone events that celebrate sun-safe style.
The Brand
Born From Necessity, Built on Style
After receiving a squamous cell carcinoma diagnosis in 2018, Lois Robbins was advised to avoid the sun. Determined not to give up her active lifestyle, she searched extensively for stylish, sun-protective clothing suitable for swimming, power walking, and paddleboarding. The options were limited, leaving her unsatisfied with what was available. Refusing to compromise, Lois decided to create something herself.
She sourced UPF50+ fabric, which provides 98% UV protection, and enlisted the help of a talented friend with a sewing machine. Her new creation quickly became her go-to outfit, and to her surprise, women everywhere began asking where they could purchase one. After two years of receiving unsolicited and overwhelming interest, she recognized a gap in the market and an opportunity. That realization led to the birth of WATSKIN, whose name is inspired by Lois’ love of nature and comes from the idea of water meeting skin.
2018
Brand Inspiration
98%
UV Protection
2025
Agency Partnership
Product Range
Versatile Luxury Sunwear
The brand offers a range of luxury pieces designed to seamlessly transition from beach to everyday life, all featuring UPF50+ fabric for superior sun protection.
Swimwear
Two-Piece Swim
Stylish two-piece swimwear crafted from UPF50+ fabric, offering 98% UV protection without sacrificing elegance or comfort in the water.
Activewear
Chic Catsuits
Sleek full-coverage catsuits designed for active lifestyles, perfect for swimming, power walking, and paddleboarding while protecting your skin.
Essentials
Sleek Bodysuits
Versatile bodysuits that transition effortlessly from beach to street, combining sun-safe technology with contemporary design.
Accessories
Sun Hats
Elegant sun hats that complete the WATSKIN aesthetic while providing essential protection for face and neck.
Press Coverage
Secured in the Publications That Matter
Glamour / New York Post / WSJ Off Duty / Women’s Health / InStyle / The New York Times
Strategic Partnership
Elevating Brand Awareness
Magrino has worked closely with WATSKIN to elevate brand awareness among NYC media, hosting a series of personalized deskside appointments with top-tier outlets including Women’s Day, InStyle, The New York Times, and Good Morning America, among others. The team led event logistics across all touchpoints to ensure a seamless and successful experience.
Building on this momentum in 2026, Magrino helped produce WATSKIN’s first-ever fashion show in partnership with the American Cancer Society. The team managed cross-functional communications, invited media attendees, and oversaw key production elements to bring the event to life for this important cause.
Media Contact
WATSKIN Press Inquiries
For editorial requests, event invitations, product samples, or interview opportunities, please reach out to the Magrino team directly.
Work with Us
Representing Exceptional Design & Lifestyle Brands
Magrino partners with luxury consumer brands to elevate their narratives, launch groundbreaking products, and secure meaningful press in the publications that matter.