Hotel Heron
Magrino serves as PR agency of record for Hotel Heron, elevating the property’s visibility through strategic media relations, firsthand press experiences, and partnership ideation that positions it as an essential destination just minutes from Washington, D.C.
The Property
An Unexpected Gem in Old Town Alexandria
Just minutes from Washington, D.C., Hotel Heron invites travelers to venture beyond the familiar landmarks and discover a city consistently ranked among the best small towns in the country. The chic, 134-room boutique hotel is situated in the vibrant Old Town neighborhood and operates as part of Curio Collection by Hilton, independently managed by Aparium Hotel Group while offering access to Hilton’s global platform and Hilton Honors loyalty program.
The property boasts three distinct culinary concepts: KILN, a signature ground-floor restaurant serving hearth-inspired Mid-Atlantic cuisine; Francis Hall, a cozy craft cocktail bar; and Good Fortune, an open-air seasonal rooftop bar with unparalleled views of the Potomac.
134
Guest Rooms
Old Town
Alexandria, Virginia
Curio
Collection by Hilton
What We Do
Media Results That Move the Needle
Magrino’s Hotel Heron strategy spans high-impact national media wins, broadcast placements, and hands-on influencer experiences.
Broadcast
National Broadcast Wins
Magrino has secured coveted national broadcast placements for Hotel Heron, including a segment on NBC’s TODAY Show, establishing the property as a must-visit destination for a national audience.
Print & Digital
Regional Media Anchor
Dedicated stories in The Washington Post, the dominant voice in the region, position Hotel Heron as an essential part of the D.C. area travel and dining conversation.
Influencer
Firsthand Press Experiences
Magrino curates on-property media and influencer experiences that generate concentrated waves of coverage around F&B launches and brand moments at Hotel Heron, including the opening of the Good Fortune rooftop bar.
Brand Strategy
Curio Collection Partnership
Magrino managed communications for Hotel Heron’s transition to Curio Collection by Hilton, ensuring the story was told accurately and positively across press and trade audiences while preserving the property’s independent identity.
Press Coverage
Secured in the Publications That Matter
TODAY Show / The Washington Post / Travel + Leisure / Condé Nast Traveler / Afar / Eater / Northern Virginia Magazine
Media Contact
Hotel Heron Press Inquiries
For editorial requests, event invitations, product samples, or interview opportunities, please reach out to the Magrino team directly.
Work with Us
Representing Exceptional Hospitality Brands
Magrino’s travel and hospitality practice brings deep relationships across food, travel, and lifestyle media to every hotel partnership.