Copper Cane Wines & Spirits
As agency of record, Magrino champions Copper Cane across lifestyle, trade, sports, and men’s interest media, spotlighting the portfolio’s standout wines, founder Joe Wagner, the Quilt & Co. Tasting Room, high-profile partnerships, and strategic digital growth.
The Brand
Fifth-Generation Winemaking Heritage
Founded by fifth-generation winemaker Joe Wagner, Copper Cane Wines & Spirits reflects a lifetime of winemaking heritage. The portfolio brings a touch of luxury to an everyday indulgence and houses the iconic Belle Glos with its signature striking red-wax-sealed bottle, along with Böen by Belle Glos, Napa Valley Quilt, Threadcount, and the newly launched Westhoff Pioneers.
From winemaking to marketing, Joe Wagner is hands-on in every facet of his business. His bold digital strategies have amassed billions of views on TikTok and Instagram, engaging viewers with his approachable, authentic point of view. Through his podcast, Go With Your Palate, Wagner hosts candid conversations with fascinating guests from NASCAR drivers to TV personalities, exploring wine, entrepreneurship, culture, and more.
160K+
YouTube Subscribers
500M+
Total YouTube Views
2026
Belle Glos 25th Anniversary
The Experience
Quilt & Co. Tasting Room & Lounge
In Napa Valley, Copper Cane has reimagined the tasting experience with the Quilt & Co. Tasting Room & Lounge, a downtown hub where guests can fully immerse themselves in Wagner’s vision, including the unforgettable opportunity to dip their own Belle Glos wax-sealed bottle.
The Portfolio
Five Distinctive Wine Collections
Each brand in the Copper Cane portfolio reflects Joe Wagner’s winemaking philosophy and deep connection to California’s most celebrated coastal regions.
Pinot Noir
Belle Glos
Named to honor Joe Wagner’s grandmother, Lorna Belle Glos Wagner, this brand showcases distinctive, single-vineyard Pinot Noirs from California’s most noteworthy coastal wine-growing regions, recognized worldwide for its iconic red wax seal. 2026 marks the 25th anniversary of Belle Glos.
Coastal Varietals
Böen by Belle Glos
Grown in California’s diverse coastal, cool-climate regions, Böen wines reflect the richness of varied soils, elevations, and microclimates that shape expressive Pinot Noir and Chardonnay. The name “Böen,” meaning “The Farm,” was chosen as a personal reminder that great wine begins in the vineyard.
Napa Valley
Napa Valley Quilt
Drawing from a patchwork of prime vineyards across the region, Napa Valley Quilt is a tribute to the character of Napa Valley and its rolling patchwork of vineyards. The portfolio includes Cabernet Sauvignon, Fumé Blanc, Red Blend, Chardonnay, and Pinot Noir. The blending of fruit from a variety of vineyards allows for consistency and complexity from vintage to vintage.
California Blends
Threadcount
Drawing from California’s diverse landscapes, each region contributes a distinct thread to the blend, creating wines that are layered and balanced. As an extension of the Quilt winemaking philosophy, it brings together a range of terroirs selected by Joe Wagner to craft wines that are approachable, refined, and well-balanced.
Heritage Collection
Westhoff Pioneers
An exclusive new line of red wine blends inspired by Joe Wagner family’s storied heritage dating to the 19th Century in the French town of Westhoffen. The collection consists of three red blends—ITA, FRA, and USA—each honoring a different part of Joe’s roots, made with grapes grown in California coastal regions.
Press Coverage
Secured in the Publications That Matter
Men’s Journal / ELLE / Forbes / Good Day New York / Napa Valley Register / The Zoe Report / DuJour / BroBible / Modern Luxury
Digital Leadership
Strategic Social & Content Growth
Magrino manages social channels for select Copper Cane brands, including Napa Valley Quilt, Quilt & Co., and the TikTok channel for the Go With Your Palate podcast. Through a strategic Shorts strategy, Magrino has grown Joe Wagner’s impact on YouTube to over 160K Subscribers and garnered over 500M Total Views.
Leveraging our network of influential voices across the culinary, lifestyle, and media worlds, Magrino has secured guests for Joe Wagner’s podcast, Go With Your Palate, including former Navy SEAL turned #1 New York Times bestselling author Jack Carr, American chef and personality Brad Leone, and many more.
Media Contact
Copper Cane Press Inquiries
For editorial requests, event invitations, product samples, or interview opportunities, please reach out to the Magrino team directly.
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Magrino champions the world’s most compelling wine and spirits brands across lifestyle, trade, digital, and cultural media, building strategic partnerships and amplifying founder stories that resonate.