Utilizing key contacts across target food, business, and lifestyle press, Magrino leveraged The Pasta Queen’s evergreen viral content to pitch and keep her relevant across meaningful press and position her as an authoritative home cook and pillar of Italian culture. The agency was instrumenal in launching her line of jarred sauces at Walmart, securing coverage in The New York Times, Forbes, Apartment Therapy, and The Cherry Bombe Podcast.
Magrino also consulted on content concepts and press roll-out for all brand partnerships, including partnerships with Ferrari-Carano Wines, Carnival Cruises and Spanx.