Lotte New York Palace
For the past decade, Magrino has driven consistent, widespread interest for this Manhattan icon, earning billions of media impressions across top-tier outlets and amplifying marquee events from the Palace Invitational to the iconic courtyard Christmas tree lighting.
The Property
An Enduring Icon of Manhattan Luxury
Home to the famed Villard Mansion, a New York City landmark, Lotte New York Palace boasts a longstanding reputation for exceptional quality and impeccable service in the heart of Midtown. The historic property gracefully blends the landmark Villard Mansion with a contemporary 55-story tower to offer an unprecedented 909 rooms, each outfitted to reflect an upscale residential feel.
The hotel’s Royal Suite Collection debuted in 2020, consisting of eight one-of-a-kind suites ranging from 2,500 square feet one-bedrooms to 5,000 square feet three-story penthouse accommodations, each featuring luxurious Hästens mattresses and Peloton bikes in select suites.
909
Rooms
2020
Royal Suite Collection Launch
10
Years with Magrino
Signature Experiences
Elevated Dining & Accommodations
Lotte New York Palace offers thoughtfully curated experiences for the most discerning travelers, from family packages to exclusive cocktail bars.
Food & Beverage
The Gold Room
Located in the Villard Mansion, this signature cocktail bar transports guests to the opulent Gilded Age inside a two-story Renaissance-style venue featuring dramatic gilt ceilings, walls, and wainscoting, plus the iconic “Art of the Martini” menu with a signature Reserve Martini.
Food & Beverage
Rarities
An intimate twenty-five-seat salon offering an exclusive and elevated drinking experience for New York’s elite. This reservation-only venue features exceptional champagnes, Prohibition-style bottled spirits, modern classics, and a connoisseur’s wine cellar.
Accommodations
Royal Suite Collection
Eight one-of-a-kind suites ranging from 2,500 square feet one-bedrooms to 5,000 square feet three-story penthouse accommodations, including The Empire Skyview Suite, The Manhattan Skyview Suite, and the Imperial Suite, each with private elevators and rooftop terraces.
Family Experiences
Little Royals Package
Thoughtfully curated family packages designed to create lasting memories for guests of all ages. Children are treated as royalty upon check-in with crowns, tiaras, and teddy bears, plus access to a dedicated Kids’ Concierge for a truly memorable stay.
Press Coverage
Secured in the Publications That Matter
Travel + Leisure / Robb Report / Vogue / Food & Wine / Good Day New York / The Mirror US
Creative Activations
With Love, From The Palace
In partnership with Minted, Magrino positioned Lotte New York Palace as a premier Valentine’s Day destination through immersive, on-property experiences including a custom post box installation, co-branded stationery, a live “Palace Poet,” and themed cocktails at The Gold Room.
The campaign generated notable coverage including a segment on Good Day New York, an online feature in The Mirror US, and social coverage from Travel + Leisure, showcasing the hotel’s ability to create ownable moments that resonate with media and guests alike.
Media Contact
Lotte New York Palace Press Inquiries
For editorial requests, event invitations, product samples, or interview opportunities, please reach out to the Magrino team directly.
Work with Us
Elevating Luxury Travel & Hospitality
Magrino partners with exceptional travel, hospitality, and real estate brands to shape compelling narratives and build lasting media relationships in the luxury market.