The Balvenie

Launching 3 Unique Whiskies In A 3-Story Hotel Suite​


To launch its newest and most innovative range of single malts, The Balvenie  tasked Magrino with concepting a big idea that would not only garner press in  the traditional beverage and whisky pages but tell an enhanced and deeper  story of this meaningful new collection: The Balvenie Stories.

Our Solution

Magrino conceptualized and facilitated partnerships with The Lotte New York  Palace and luxury travel company Celebrated Experiences to build The  Balvenie Stories Suite and offer a once-in-a-lifetime whisky experience in New  York City: three-story penthouse that was an immersive experience for  guests. The suite was available as a highly exclusive two-night package  where whisky enthusiasts who booked it were treated to a guided tasting of  the Stories range with The Balvenie Apprentice Malt Master Kelsey McKechnie  alongside a multi-course dinner in the suite’s dining room, a chauffeured tour  to some of the city’s best-known speakeasies specializing in Scotch, and a  rare bottle of The Balvenie signed by Malt Master David C. Stewart.


Magrino pitched the concept of the suite as an exclusive which ran on to tell the travel package story, followed by coverage in Food & Wine, Elite Traveler, The Manual, Delish, and Yahoo! Travel, totaling over 75M impressions. Additionally, The  Balvenie Stories Suite was shown during an exclusive media preview attended by over 100 industry VIPS, and an influencer activation for content capture resulting in 25+ pieces of usable brand content and 280k+ Instagram impressions.