Overview
Goslings Rum’s came to Magrino with the ask to bring its rebrand as “The Official Rum of Leisure” to life through a bespoke, immersive event that engaged top-tier media and influencers. The goal was to create an unforgettable brand experience that aligned with the new positioning, drove awareness, generated authentic social content, and solidified Goslings as a lifestyle choice synonymous with relaxation and leisure.
Our Solution
Magrino planned, coordinated and executed an immersive experience that fully embodied the brand’s elevated yet relaxed spirit resulting in a sophisticated, two-part activation for media and influencers, leaving a lasting impression of the brand’s redefined identity. The journey began aboard a luxurious yacht, where guests were invited to explore the essence of leisure while cruising the iconic Hudson River. Following the voyage, the evening culminated at The POLO Bar, for an aged rum pairing dinner led by 8th Generation Rum Maker, Malcolm Gosling Jr., and Bermuda Brand Director, Andrew Holmes.
Results
Magrino secured 8 media attendees and 3 influencers to attend and report on their experience as well as their tasting of Goslings’ products, highlighting their coveted Spirited Seas Volume I and introducing Spirited Seas Vol. II. This resulted in brand focused relationship building with outlets such as Forbes, GQ, New York Magazine, VinePair, Town & Country, Luxury Magazine, and more.
: @MAGRINOPR