Overview
In 2022, Chateau d’Esclans tasked Magrino with increasing brand awareness for Rock Angel and continue to secure partnerships and pouring opportunities for the portfolio that align with the brand.
Our Solution
Since then, Magrino has utilized their connections and has worked with numerous journalists, event planners and producers, and organizations to maximize brand awareness. To set the tone and introduce Rock Angel to new markets, Magrino curated a list of social engagements and pouring opportunities where the vision of Rock Angel and Whispering Angel could be amplified.
Results
Magrino secured various pouring opportunities for the brand which increased brand awareness such as the Kips Bay Decorator Show House, Derek Blasberg’s Birthday Party, Chloe Sevigny’s Wedding, and Pantone’s Color of The Year Announcement. As a result of these partnerships, Magrino secured coverage in unexpected media outlets such as Architectural Digest, ELLE Décor, and House Beautiful. Additionally, several intimate dinners and happy hours were hosted by Rock Angel with tastemakers including Martha Stewart and Cosmopolitan Editor in Chief Jessica Pels where Rock Angel was poured and introduced to high-profile individuals.
: @MAGRINOPR