Overview
As part of an ongoing partnership with Tastemade, Robert Mondavi Winery tasked Magrino with amplifying a once-in-a-lifetime dining experience in the heart of the iconic To Kalon Vineyard by curating a list of attendees that reflected the winery’s luxury positioning. The guest list was a thoughtful mix of VIPs, winemakers, leading chefs, artists, and Tastemakers – including ten-time NBA All Star Carmelo Anthony.
Our Solution
Magrino worked in lockstep with the Robert Mondavi Winery and Tastemade teams to successfully execute the event in the heart of To Kalon Vineyard and reshape perception of the winery itself. Beyond simply curating a list of target media and influencers that aligned with the Robert Mondavi Winery brand, Magrino went one step further to invite each to play an integral role in sharing the winery’s transformation story to create lasting impact among key audiences.
Results
Magrino sourced, negotiated and executed both media and influencer attendance for the event, inclusive of a two-part influencer campaign that made content on social for 3 consecutive months and generated over 5 million social impressions from 30 different creators. Magrino exceeded expectations in terms of media attendance, confirming 9 total media attendees, with coverage resulting in top luxury and wine-focused outlets like Haute Living and Decanter that positioned the winery in a positive light.
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