Overview
Magrino conceptualized and executed a multi-faceted and dynamic influencer campaign to highlight Robert Mondavi Winery’s collaboration with Bernardaud in an engaging and timely way for the holidays.
Our Solution
The campaign enlisted four prominent NYC-based influencers in the luxury-lifestyle space to showcase the To Kalon Cabernet Sauvignon in Bernardaud’s bespoke, limited-edition MCMLXVI Goblets. Each influencer created content that felt authentic to their passions and lifestyle. From a romantic winter date night with Leanne Ansar to an art-inspired short film with Joekenneth Museau, each influencer’s content felt chic, effortless, and timely. Later in the month of December, the influencers shared an additional wave of content from an exclusive event held at the Bernardaud NYC flagship store. All influencer content included a unique link to purchase the goblets.
Results
This two-pronged campaign achieved the following results:
- 1.5+ million impressions (both paid and organic)
- 8.2k+ engagements
- 240 link clicks
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