Overview
Our Solution
As current agency of record for Joe Wager’s Copper Cane wine portfolio, Magrino is tasked with driving core brand awareness for Joe’s award-winning brands and leveraging Joe for ongoing top-tier press opportunities. Furthermore, Magrino is tasked with ideation, sourcing and helping to execute a variety of brand partnership deals to support Copper Cane’s wider marketing efforts, all from the lens of PR, ensuring that, as a result, partnerships are generating impactful press coverage, which ultimately drives sales.
Results
Magrino has orchestrated PR campaigns to support a variety of enterprise level partnership deals in support of Copper Cane’s marketing efforts including: Major League Baseball, National Hockey League, National Basketball Association, the United Services Organization (USO), all while ensuring there is a constant drumbeat of press coverage for the Copper Cane portfolio of brands and pitching and securing feature stories for Joe Wagner, building his profile, along with launching Joe’s latest Quilt & Co Tasting Room in downtown Napa, and debut of annual new vintages + wines that come out each year.
In addition, Magrino supports Joe’s podcast, Go With Your Palate, and helps to secure guests for the show, while also advising on influencer marketing, sourcing event pouring opportunities and VIP gifting programs.
Magrino PR has secured hundreds of millions of media impressions for Copper Cane.
: @MAGRINOPR