Overview
Establish Prestige Wine Imports as a key player in the U.S. market’s Italian wine category by positioning CEO Rusty Pape, Chief Sales Officer Andrew Meyer, and Mezzacorona’s Global Marketing Manager Barbara Darra as forward-thinking leaders looking to expand distribution of key import brands to meet consumer demands in the U.S. and take the Italian wine category by storm.
Our Solution
Under Rusty and Andrew’s leadership, Prestige Wine Imports has grown steadily. They have also helped introduce and reintroduce several Italian regions into the U.S. market, such as wines from key import brands including Mezzacorona and Stemmari. Magrino implemented a media relations and thought leadership strategy to spotlight the company’s growth as a direct result of Rusty, Andrew, and Barbara’s efforts to further establish Pinot Grigio and Sicilian wines as leading categories in the U.S market. This included interviews, profiles, awards submissions and expert commentary to insert the company’s perspective into relevant media conversations around growing wine trends and consumer behaviors.
Results
Leveraging expert commentary from Prestige executives regarding trends in wine consumption, wine production, and the evolution of the American wine palate, Magrino secured thought leadership placements in both wine trade and consumer publications including Shanken News Daily and The Vintner Project.
: @MAGRINOPR