Overview
TÖST Beverages, a leading non-alcoholic sparkling beverage brand, partnered with Magrino to amplify awareness and media coverage surrounding its most important time of the year—Dry January. Magrino was tasked with driving impactful buzz, securing top-tier press placements, tastemaker engagement, and brand storytelling that reinforced TÖST’’ role as the ultimate Dry January companion.
Our Solution
Magrino implemented a multi-faceted strategy leading into and throughout Dry January. Long-lead pitching secured top-tier media placements in advance, while a robust press office ensured ongoing coverage and rapid response opportunities. To drive trial, Magrino executed a targeted sampling program, delivering TÖST to key journalists and tastemakers, A Dry January Mocktail Class at the #1 Sober Bar in the U.S. provided a hands-on brand experience, showcasing TÖST’s versatility in mixology for media at SHAPE, ELLE and HEARST. Additionally, strategic editorial office sampling at outlets like Cosmopolitan further cemented TÖST’s presence in the Dry January conversation
Results
In less than 31 days, Magrino secured a total of 17 placements that positioned TÖST as a must-have bottle for Dry January and beyond in outlets including CNN Underscored, SELF, Forbes, New York Post & more, resulting in 964,433,752 total impressions.
: @MAGRINOPR