Overview
In June 2023, Monkey 47 announced their partnership with BLADE Air Mobility as the official gin partner for the private airline company. The gin was featured across all seven BLADE Lounges in the U.S. to elevate the pre-, post-, and in-flight experience for BLADE passengers. Monkey 47 planned a launch event in the Hamptons in June and tapped Magrino for strategic press & influencer relations.
Our Solution
Magrino worked with a small group of macro-influencers in the brand’s key demographic: luxury-lifestyle men in the NYC area. Each influencer was invited to the BLADE lounges for an upscale cocktail hour featuring Monkey 47 before departing to the Hamptons via seaplane. Following a successful event, each posted about the experience and the BLADE partnership through contracted social media posts in the weeks following the event.
Results
Magrino secured 4 influencers to attend the BLADE x Monkey 47 event in the Hamptons and post about their experience. This campaign garnered over 250,000 impressions, 10,000 social media engagements, and 100 website clicks to learn more about the brand and its partnerships.
: @MAGRINOPR