Overview
In October 2024, The Long Drink, an award-winning canned cocktail brand, was looking to grow regional brand awareness, in order to generate sales and buzz amongst a core audience in select major college town markets; Georgia and Ohio
Our Solution
Magrino worked hand in hand with Long Drink founders and actor Miles Teller, co-owner of The Long Drink, to orchestrate a trip where he made surprise visits to Athens, Georgia and Columbus, Ohio, greeting and interacting with thousands of fans at high-volume target bars. Magrino was tasked with assistance on planning the itinerary, coordinating with local media and influencers, on-site celebrity and press management, and orchestrating/managing local video + photo teams to ensure all content was captured, which could then be disseminated to media.
Results
Magrino secured regional press coverage in top outlets, which were then syndicated to national media resulting in millions of impressions. While on the ground with The Long Drink team, Magrino coordinated with local influencers, photographers and content creators to disseminate content to press and amplifying across social media channels.
: @MAGRINOPR