Heitz Cellar

Wine Knowledge is Power


Establish Carlton McCoy, Jr., the Chief Executive Officer of Lawrence Wine Estates an innovator, disruptor and credible expert within the fine wine industry.  

Our Solution

In his short tenure, Carlton has repositioned iconic, legendary wineries including Heitz Cellar and Burgess to create a modern fine wine portfolio known as Lawrence Wine Estates. Leveraging his dynamic rise in the wine industry Magrino put together a strategic media relations plan lining including press opportunities, interviews, and appearances that established him as an authority and not just as a minority within the fine wine category. 


Leveraging his Master Sommelier knowledgeMagrino has secured placements in publications including Food & Wine, Bloomberg, The New York Times resulting in over 5 million impressionsHe is now the host of CNN Original Series NOMAD as well as serves on the board for the Culinary Institute of America, and also The Roots Fund – a non-profit established to create a more inclusive wine industry for NEXTGEN.