Overview
In September 2024, Royal Salute Scotch Whisky collaborated with British-American fashion designer Harris Reed on an exclusive, limited-edition expression of its 21-Year-Old Signature Blend. The new iteration debuted at London Fashion Week, in tandem with Harris Reed’s bold fashion collection of distinct looks inspired by the three flagon designs of the bottle. The goal of the campaign was to maximize amplification of the Harris Reed collaboration and take advantage of the London Fashion Week momentum.
Our Solution
Magrino identified and hosted 3 top global luxury fashion influencers — Jordy Vaesen, Amina Kadyrova, and Chayanne Muñoz — to attend the London Fashion Week event and capture content in a paid capacity. The event included a bespoke dinner and bottle reveal with Harris Reed, co-hosted with Vogue UK. As an additional end of year push, partners were tasked with creating a customized holiday party look to pair with the Harris Reed bottle, amplified across a dynamic series of Reels and Stories.
Results
Magrino secured 3 paid influencers to attend the event and post about their experience and Harris Reed bottle in two separate waves on their channel. This campaign garnered over 260K Total Impressions and 619 Link Clicks, with posts highlighting the Fashion Week experience and customized holiday look.
: @MAGRINOPR