Overview
Magrino was tasked with leading the Global Release of the 2021 vintages from three iconic Napa wineries – Schrader Cellars, Double Diamond and Mount Veeder Winery – kicking off a multi-city, global launch with two high-touch events.
Our Solution
Magrino executed two high-touch events in NYC to drive brand awareness, desire and conversion for the brands and their newest vintages. At Nine Orchard in NYC, Magrino coordinated an educational master class hosted by M.S. and General Manager of the brands to allow attendees the opportunity to be the among the first to taste the new releases from this portfolio of highly coveted wines. Magrino went one step further to hold an intimate dinner with select top tier media following the master class, each of whom were able to experience these new wines alongside a decadent meal. The M.S. and General Manager was present to allow for a personalized and exclusive feel, creating a lasting impact among a key audience.
Results
Magrino confirmed both media and influencer attendance for the events and secured more than 98,016,518 impressions across high-performing placements in luxury and wine outlets for the Global Release, such as Food & Wine, Fortune, Beverage Media, Wine Country This Month, DuJour and Forbes – to name a few.
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