Overview
To inspire in-depth coverage and foster authentic story telling, on behalf of the critically acclaimed Monkey 47 Gin brand, Magrino was tasked with creating an immersive and memorable experience for top tier lifestyle press at the brand’s home in the heart of the Black Forest.
Our Solution
Magrino identified and hosted A-list media targets spanning lifestyle, luxury, travel and beverage on a week-long excursion in Germany’s Black Forest. The trip highlighted Monkey 47’s heritage and roots to the Black Forest through a hands-on distillery tasting and tour led by Founder Alexander Stein, local gastronomy adventures and cultural touchpoints paving the way for impactful coverage on the brand.
Results
Magrino secured 5 media attendees to attend and report on their experience as well as their tasting of Monkey 47’s most coveted annual release, Distiller’s Cut 14. This resulted in brand focused features stories in Men’s Journal, WSJ Barron’s Penta, Food & Wine and Inside Hook resulting in 28,810,698 impressions and counting.
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