Magrino was engaged by Windsor, the luxury sporting and beach community in Vero Beach, Florida, which was founded in 1989 by Canadian businessman W. Galen Weston and his philanthropist wife, the Honorable Hilary M. Weston of Toronto, Canada. Windsor retained Magrino to handle media relations, partnerships and assist with events and programming.
Magrino implemented a strategic, multifaceted approach to raise awareness for Windsor and the unique lifestyle its members enjoy to reach potential buyers, including:
- Traditional media relations (i.e. features on the community, residences,
on-the-market listings, media visits, events and programming)
- Planning of events and programming for media, Windsor members and potential buyers (i.e. biennial Windsor Charity Polo Cup, opening of Per Kirkeby exhibition at The Gallery at Windsor, culinary and programming)
- Key media & influencer relations (inviting to visit the property and act as ambassadors of Windsor)
- Social media elevation of events, lifestyle, listings
Magrino secured a number of meaningful and impactful media placements (i.e. Architectural Digest, Robb Report, Forbes, Town & Country, New York Post) on the community; many top editors and influencers to visit the properties tied to hallmark events and programming.