Overview
With an expanding portfolio of properties throughout the Northeast, Magrino was engaged for PR services for Main Street Hospitality group. Each property offered their own separate identity in terms of design and history, and ranged from long-existing to new builds and soon-to-be-launched properties. Magrino acted as the sole PR support for a variety of properties as well as support of additional firms on an individual restaurant and property level.
Our Solution
Magrino set out to solidify the brand as a leader in the independent hospitality landscape by establishing the group of hotels and its leadership team as a cohesive entity through strategic thought leadership positioning and creative storytelling. Magrino began by establishing the corporate team as experts through a series of media desk sides, and secured 9 appointments with top tier targets. Magrino worked to establish the hotels on a national level as destinations in their own right, spotlighting the lesser-known destinations in which the properties existed as up-and-coming hotspots. Magrino also engaged key local media, targeting key drive markets and regional publications to highlight relevant news and continuously tell the story of the group as key piece of the local community.
Results
Magrino’s work has resulted in meaningful coverage in outlets such as Hotels Magazine, Boston Globe, FSR Magazine, Lodging Magazine and more. Magrino’s work also established ongoing relationships between the hospitality group and top tier media for continued story opportunities as a result of media desk side appointments and ongoing thought leadership positioning.
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