Lotte New York Palace x US Open

The Annual Kick-Off to the US Open


Secure top-tier media to attend and cover the annual Palace Invitational, held at the Lotte New York Palace where some of today’s brightest tennis stars face off in a series of indoor pickleball matches. 

Our Solution

Magrino supported in PR efforts by executing top-tier media outreach to those in the entertainment, travel, sports, lifestyle, and celebrity sphere as well as coordinating 1:1 media interviews with tennis players to confirm celebrity-focused feature coverage. Additionally, Magrino coordinated and managed the photographer and videographer on-site to ensure there were high-quality assets to service out to press following the event. Following the event, Magrino distributed a post-event media alert to a tailored media list, securing widespread media coverage.


Magrino secured 24 media and 8 influencer attendees, with the event garnering 32 editorial placements totaling 585+M impressions in outlets such as Bloomberg, People, The Today Show, The Washington Post, E! News, and Page Six – to name a few.