Overview
When Hilton announced the signing of multiple resorts in Mexico it signaled a new wave of hybrid all-inclusive properties mixed with luxury brand experiences in the Jalisco and Riviera Maya regions. Magrino was enlisted to bring new awareness to the portfolio of properties, both old and new.
Our Solution
Magrino executed multiple strategic media relations plans to drive coverage in top-tier national luxury and lifestyle publications for five Hilton resorts, from the transformation of Hilton Vallarta Riviera All-Inclusive Resort, to the opening of Hilton Cancun, an All-Inclusive Resort; Conrad Tulum Riviera Maya; Hilton Tulum Riviera Maya All-Inclusive Resort; and, most recently Waldorf Astoria Cancun. Through opening announcements, appointment announcements as well as general property news and a robust media hosting strategy, Magrino has been a key partner in establishing each property with the media and reaching their target.
Results
Magrino secured over 300 placements and 4B+ media impressions. In total, Magrino has organized four media FAM trips resulting in 15 Placements with outlets like Forbes, TripSavvy, US Weekly, Refinery29 and more. Magrino secured three opening exclusive stories with Travel + Leisure and Robb Report and has secured and won numerous award nominations with Conde Nast Traveler, Travel + Leisure, Good Housekeeping, and more.
: @MAGRINOPR