Overview
Magrino was engaged by Burlington, Vermont’s Destination Marketing Organization, Hello Burlington, to establish the city as the premier Northeast destination for travelers seeking outdoor adventure, cultural enrichment, and a sustainable hub of innovation all in one place, through widespread consumer and trade press.
Our Solution
Backed by years of expertise in the domestic travel market, Magrino leveraged media relationships in both the regional drive market as well as across national titles to establish a consistent, steady stream of coverage highlighting a variety of Burlington’s offerings. Crucial to Magrino’s impactful and aggressive pitching strategy was proactive trend spotting and news hacking, inserting Burlington’s many offerings into the conversation wherever possible, between innovative happenings in the food & beverage, sustainable travel, outdoor adventure, and arts & culture spaces. Magrino’s approach also included a desk side tour highlighting the DMO’s Vice President in 1:1 media meetings to speak directly to destination developments and create anticipation amongst key media.
Results
Magrino ensured a consistent stream of top tier press across the categories of travel, luxury lifestyle, elevated culinary experiences, outdoor and more, in titles including Food & Wine, USA Today, Travel + Leisure, TimeOut, Skift, Conde Nast Traveler and more, totaling 49 placements in one year. Magrino also secured desk sides with top targets including The New York Times, Forbes, and Fodors.
: @MAGRINOPR