Overview
Magrino was tapped to relaunch the iconic Morris Lapidus-designed Fontainebleau Miami Beach leading up to a much-anticipated renovation and reopening. The campaign would require expertise in travel, food, beverage, entertainment, luxury lifestyle, and business verticals.
Our Solution
To create buzz and momentum at the Grand Opening – Magrino kicked it off with a star-studded weekend attended by Gwyneth Paltrow, Sean Combs, Kate Judson, Derek Jeter, Martha Stewart, and Mariah Carey that featured the annual, nationally televised Victoria’s Secret Fashion Show. Following the A-list fete, Magrino continued to position Fontainebleau as a leader in the industry by leveraging events and inventive programming to generate press. Comprehensive, annual editorial calendar planning drove sustained in coverage in peak, shoulder, and off-seasons, while unique partnerships such as integrations with the Sinatra Estate and photographer Terry O’Neil drove pop culture hype that leveraged the property’s rich, storied past.
Results
Magrino secured over 20 billion media impressions for the property. Fontainebleau Miami Beach has received coverage in top tier outlets including The New York Times, Departures, New York Times, Conde Nast Traveler, Vogue and The Today Show.
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