Overview
Dart Interests enlisted Magrino to announce the groundbreaking of Evermore Orlando Resort, a $1.5 billion resort complex in advance of the development’s construction groundbreaking leading up to and through its grand opening. The agency was tapped to raise awareness for the 1,100-acre resort and a first of its kind hospitality category.
Our Solution
Magrino developed a targeted national media outreach strategy that started with a print and online exclusive announcing the groundbreaking of Evermore Orlando Resort and gradually leading up to the official grand opening by focusing on the development’s diverse accommodations, amenities, project partners and unique attributes new to the well known vacation and meetings destination. The agency continues to work closely with Evermore’s local PR partner to ensure alignment and cohesive messaging to maximize exposure in all key markets to reach the resort’s target consumer audience.
Results
Magrino has secured the first exclusive with The Wall Street Journal in print and online as well as feature coverage leading up to 2024 launch, including The New York Times, Departures, The Points Guy, BizBash, and more. To date Magrino has secured positive media coverage generating 183 million+ impressions.
: @MAGRINOPR